Search the Blog
-
Recent Posts
Archives
Categories
- Archives & ARC
- around the library
- around the world
- around wisconsin
- book sale
- campus connection
- Chancellor Dwight C. Watson
- education
- Faculty Notes
- featured resource
- Great Minds
- info.gov
- money mondays
- new stuff tuesdays
- online @ the library
- Story Time
- Story Times
- summer reading
- tech tips
- tips for research
- uncategorized
- Warhawks Recommend
- whatcha reading?
Tag Archives: marketing
New Stuff Tuesday — February 13, 2018
A Thirst for Empire: How Tea Shaped the Modern World by Erika Rappaport GT2905 .R26 2017 New Arrivals, 2nd floor I drink a lot of tea and I love learning about the history of everyday objects and consumer goods. This … Continue reading
Posted in new stuff tuesdays
Tagged consumer behavior, empire, marketing, tea
Comments Off on New Stuff Tuesday — February 13, 2018
Business Research: Which Source Should I Use?
It’s the start of a new semester, and as you look at your syllabus you might see some assignments that seem like they’ll be a lot of work. Perhaps you’ll have to write a marketing plan or conduct a feasibility … Continue reading
Posted in tips for research
Tagged accounting, business law, business research, economics, finance, management, marketing
Comments Off on Business Research: Which Source Should I Use?
New Stuff Tuesday: July 21, 2015
Cool: How the brain’s hidden quest for cool drives our economy and shapes our world by Steven Quartz and Anette Asp HF5415.32 .Q37 2015 New Arrivals, 2nd floor What do designer jeans and neuroscience have in common? Steven Quartz and … Continue reading
Posted in new stuff tuesdays
Tagged consumer behavior, cool, decision making, economy, marketing, neuroscience
Comments Off on New Stuff Tuesday: July 21, 2015
New Stuff Tuesday – January 14, 2014
Contagious: Why Things Catch On by Jonah Berger HF5415.153 .B463 2013 New Arrivals, 2nd floor You’ve probably seen quite a few “Best of” and “Top Trending” lists the past few weeks as one year ends and another begins. Have you … Continue reading
Posted in new stuff tuesdays
Tagged marketing, social influence, word-of-mouth
Comments Off on New Stuff Tuesday – January 14, 2014
New Stuff Tuesday – February 19
Custom Nation: Why Customization Is the Future of Business And How to Profit from It by Anthony Flynn & Emily Flynn Vencat HF5415.127 .F59 2012 New Arrivals, 2nd floor Technology has opened the floodgates of possibility when it comes to … Continue reading
Posted in new stuff tuesdays
Tagged books, business, customization, marketing, new stuff
Comments Off on New Stuff Tuesday – February 19
New Stuff Tuesday – January 8
Fear of Food: A History of Why We Worry about What We Eat by Harvey Levenstein TX360 .U6 L47 2012 New Arrivals, 2nd floor Now that we’ve gotten through the holiday season, we can breathe a sigh of a relief. … Continue reading
New Stuff Tuesday – November 6
Social Media is Bullshit: by BJ Mendelson HM742 .M4596 2012 New Arrivals, 2nd floor I found myself watching TV this weekend, a rare occurrence for someone that doesn’t have cable. Since it was late, Saturday Night Live was on, and … Continue reading
Posted in new stuff tuesdays
Tagged books, business, marketing, new stuff, social media
Comments Off on New Stuff Tuesday – November 6
New Stuff Tuesday – September 11
Uprising: How to Build a Brand — And Change the World — By Sparking Cultural Movements edited by Scott Goodson HF5415.1255 .G673 2012 New Arrivals, 2nd floor I sometimes draw from my Facebook newsfeed for inspiration when it comes to … Continue reading
Posted in new stuff tuesdays
Tagged books, cause marketing, marketing, new stuff, social change, technology
Comments Off on New Stuff Tuesday – September 11
Operation Beautiful & the Library
No, this operation doesn’t involve the construction going on here. Operation Beautiful, the powerful project focused on changing negative body image, has taken over the library. You may come across post-it notes in not only mirrors, but books, magazines, and … Continue reading
Posted in around the library, campus connection
Tagged advertising, body image, eating disorders, marketing, operation beautiful, psychology
Comments Off on Operation Beautiful & the Library
New Stuff Tuesday – October 25
The Branded Mind What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand by Erik Du Plessis HF5415.12615 .D8 2011 New Arrivals, 2nd floor Now that I’m back from my trip to the Big Apple, all … Continue reading
Posted in new stuff tuesdays
Tagged advertising, books, marketing, neuroscience, new stuff
Comments Off on New Stuff Tuesday – October 25