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Tag Archives: decision making
New Stuff Tuesday – January 5, 2016
The Smarter Screen:Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi, with Jonah Lehrer HF5415.32 .B46 2015 New Arrivals, 2nd floor When we buy online, do we make better or worse decisions? Shlomo Benartzi, a behavioral economist and … Continue reading
Posted in new stuff tuesdays
Tagged behavioral economics, decision making, digital, new stuff, online
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New Stuff Tuesday: July 21, 2015
Cool: How the brain’s hidden quest for cool drives our economy and shapes our world by Steven Quartz and Anette Asp HF5415.32 .Q37 2015 New Arrivals, 2nd floor What do designer jeans and neuroscience have in common? Steven Quartz and … Continue reading
Posted in new stuff tuesdays
Tagged consumer behavior, cool, decision making, economy, marketing, neuroscience
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Money Mondays: Cost-Benefit Analysis
Last week we talked about opportunity cost, or the cost of choosing to do or buy one thing rather than another. Think back on some of the big decisions you’ve made, such as choosing a college. When you made that … Continue reading
Posted in money mondays
Tagged cost benefit analysis, decision making, economics, economy
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