Tag Archives: marketing

New Stuff Tuesday – July 12

The Ultimate Web Marketing Guide by Michael Miller HF5415.1265 .M555 2011 New Book Island, 2nd floor Some people use summer as a way to relax and recharge after a draining semester [read: me]. However, I realize that not everyone is … Continue reading

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New Stuff Tuesday – August 3

Newsonomics: Twelve New Trends That Will Shape the News You Get by Ken Doctor PN4784 .062 D63 2010 New Book Island, 2nd floor As I was laying in bed catching up on the news from the Wisconsin State Journal app … Continue reading

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New Stuff Tuesday – June 1

Show Sold Separately: Promos, Spoilers and Other Media Paratexts by Jonathan Gray PN1992.8 .A32 G73 2010 New Book Island, 2nd floor Trying to decide which movie to see at the movie theater can be a tricky job. If you have … Continue reading

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New Stuff Tuesday – May 25

The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Rand Fiskin & Jessie Stricchiola HF5415.1265 .E65 2010 New Book Island, 2nd floor Do you ever ask yourself what makes Google so good at retrieving what you … Continue reading

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New Stuff Tuesday – February 23

Shoptimism: Why the American Consumer Will Keep On Buying No Matter What by Lee Eisenberg HF5415.33 .U6 E47 2009 New Book Island, 2nd floor In these pressing economic times, common sense would tell us that we should save every penny … Continue reading

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New Stuff Tuesday – December 15

Packaging Boyhood: Saving Our Sons from Superheroes, Slackers and Other Media Stereotypes by Brown, Lamb and Tappan HD9970.5 .C483 U635 2009 New Book Island, 2nd floor Growing up has never been easy, for some, harder than others. One could argue … Continue reading

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New Stuff Tuesday – November 3

Spent: Sex, Evolution and Consumer Behavior By Geoffrey Miller HB801 .M493 2009 New Book Island, 2nd floor It seems that we’re on a Darwin kick here (next week, a book about the Darwin Awards?), but this week’s featured title also … Continue reading

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New Stuff Tuesday – September 1

Inside the Mind of the Shopper: The Science of Retailing By Herb Sorensen HF5429 .S5937 2009 New Book Island, 2nd floor Shopping. Even in a recession, it’s sometimes impossible to pass up a good deal. Or when you go to … Continue reading

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We’re on the Airwaves!

If you listen to the WSUW, you may have heard an advertisement unlike any other. That’s right, the University Library has their own sixty-second spot. The ad highlights just some of the reasons for visiting us here in the Library. … Continue reading

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SRDS Media Solutions

The Library is pleased to announce our newest electronic resource, SRDS Media Solutions! If you’ve taken a marketing or advertising class, you may already be somewhat familiar with SRDS. The company publishes titles critical to advertising and marketing, containing information … Continue reading

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