The Art of SEO:
Mastering Search Engine Optimization
by Eric Enge, Stephan Spencer,
Rand Fiskin & Jessie Stricchiola
HF5415.1265 .E65 2010
New Book Island, 2nd floor
Do you ever ask yourself what makes Google so good at retrieving what you need and want? Is it the algorithms that they’ve created for relevancy? Is it because you always use the right words? Or is it the web developers on the other end of the equation making it so easy for you to find them? Well, this week’s featured title explains just what goes into searching from the back-end.
The four authors, all industry leaders and SEO experts, delve into the world of search engine optimization (what is this?). As described in the preface, “think of [the book] as SEO 101, SEO 102 and SEO 103.” That description fits pretty well, as the authors create a foundation by covering search engines and how they work their magic. They then demonstrate how this applies to websites and what can be done to improve search rankings and ultimately visibility through linking. Finally, they wrap up with the evaluation and assessment of tactics and the future of SEO, important for any internet marketing strategy.