LEVI’S, SWOT and Sustainability

Levi’s water<less jeans is a very smart business initiative in the SWOT perspective. I give Levi’s Strauss “thumps up” for this initiative.  By creating an environmental friendly product and saving water is a very smart way of luring consumers to consume more of their products, water is getting very scare especially in developing countries and for company to bring up such and initiative to preserve water is more than smart. This is a strength because Levi’s jeans are not only stylish, but they are also environmental friendly which gives the consumer that opportunity to be stylish and also save the environment at the same time. This alone puts Levi in a very high position against their competitors in terms of sustainability. If other companies don’t don’t put up such initiatives it will be difficult to compete with Levi’s. Consumers tend to lean towards companies that do something for the environment.

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