Buying a diamond consumer behavior

Search for information: Buying engagement ring is like a big investment just like buying a car. Buying an engagement ring online pose a much more risk and challenge. First of all there is that fear that what you order and paid a fortune for might not be exactly what you saw on the pictures and it might be the wrong size and fit. Blue Nile has done a great job answering these questions, for somebody like myself, I do a lot of research on a product and read customer reviews before buying it. Blue Nile has the Guide and education tab on their web site which educates customers on how to chose their rings and gems. The 4Cs video is very educative. It tells the customer what they are buying. The Blue Nile website provides ample information for prospective customers.

LEVI’S, SWOT and Sustainability

Levi’s water<less jeans is a very smart business initiative in the SWOT perspective. I give Levi’s Strauss “thumps up” for this initiative.  By creating an environmental friendly product and saving water is a very smart way of luring consumers to consume more of their products, water is getting very scare especially in developing countries and for company to bring up such and initiative to preserve water is more than smart. This is a strength because Levi’s jeans are not only stylish, but they are also environmental friendly which gives the consumer that opportunity to be stylish and also save the environment at the same time. This alone puts Levi in a very high position against their competitors in terms of sustainability. If other companies don’t don’t put up such initiatives it will be difficult to compete with Levi’s. Consumers tend to lean towards companies that do something for the environment.