If I were a retail grocery store owner, I would use the omni-channel marketing by creating a mobile app to stay in the competition. Since the two retail giants Amazon and Wal-mart are out to put other retailers out of business. I will use this app and website and also create customer e-mail subscription to keep my customers posted of new arrivals and fresh products. I will also offer online ordering and curbside pickup which Walmart does not offer. Customers love convenience, providing such convenience to customers will draw crowds and keep the business alive. Wherever Wal-mart goes small businesses die, the best way to survive them is by exploiting their business strategies and implementing tools to shield your small business against them. How do we do this? providing quality product, creating customer awareness of the difference, offering perks and excellent customer service. I love deals but I don’t shop Wal-mart because they have low quality products.
Looking at dynamic pricing from a marketer or a business person’s perspective is a necessary evil. Most marketers take advantage of demand and consumer’s pressing needs to charge high prices either to cover cost or make profit and also eliminate loses like airline companies who charge high prices to last minute customers too taking advantage of their pressing need. So people pay the price for not planning ahead. I have worked as a hotel receptionist, hotels charge very high rates on weekends and also on event days because they know they will have a high influx of customers who did not make reservations ahead and these customers are charged almost twice the price. From the ethical perspective, dynamic pricing is so unfair and very exploitative. These marketers take advantage of customer’s situations and charge them more than they can afford. This is so unfair because some customers are charged higher than others for the same good which is so unfair to them. Looking at it business wise, it is profitable to the business but from the customer perspective, it is unfair and exploitative.