New Stuff Tuesday – July 17

Posted on July 17, 2012 by kyle

The Impulse Economy

The Impulse Economy:
Understanding Mobile Shoppers and What Makes Them Buy
by Gary Schwartz
HF5415.1265 .S385 2011
New Arrivals, 2nd floor

Having the Groupon app on my phone has been a blessing because I can easily see what great deals they’ve found for me. Having the Groupon app is a curse because I can easily see what great deals they’ve found for me AND purchase them just as easily. This week’s featured title delves into my phone and psyche and those of people like me to try to figure us out.

Schwartz, the North American Chairman of the Mobile Entertainment Forum and seasoned technology entrepreneur, looks at mobile technology and the opportunities that lie ahead for businesses. The book lays down the foundation of the mobile industry and explains just how to tap into the growing potential. Readers will gain the knowledge on how to start building a mobile presence, from considering the number of barriers to sale to discovering ways to get shoppers there. In addition to the hands-on strategies, he also discusses the changing nature of retail and how we as consumers are evolving to embrace the electronic extension of ourselves [the smartphones]. If the prospect of mobile anything interests you, you’ll want to check this out.

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Writing as Recovery talk July 17

Posted on July 16, 2012 by Barbara

Erv Barnes will discuss “Writing as Recovery” in the Dwight Foster Public Library‘s Community Room (Fort Atkinson, 209 Merchants Ave.) at 7pm On Tuesday, July 17th.

Dr. Barnes, a Vietnam vet and graduate of Fort Atkinson High School, now lives in Yuma, AZ. He wrote the novel Beyond the Blood Chit, which is set in Wisconsin and describes the struggles of a Vietnam veteran recovering from combat post traumatic stress disorder. The book is available from the Dwight Foster library, and also is for sale at the The Velveteen Rabbit Bookshop in Fort Atkinson (20 E. Sherman Avenue). While writing the book he participated in individual and group treatment activities for combat PTSD.

Cover from Hidden Battles bookAndersen Library has a collection of books in the Veterans and Service Members Lounge, including Combat-related traumatic brain injury and PTSD: A resource and recovery guide (2nd-floor Veterans Student’s Lounge Collection, RC550 .L37 2010) and Hidden battles on unseen fronts: Stories of American soldiers with traumatic brain injury and PTSD (2nd-floor Veterans Student’s Lounge Collection, RC552.P67 D75 2009).

There also are materials of interest that are not in the Lounge, but all may be found by searching HALCAT (Harold Andersen Library’s catalog).

Please ask a librarian if you’d appreciate assistance with finding materials.

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SuperTrack your food and activity

Posted on July 12, 2012 by Barbara

The U.S. Dept. of Agriculture provides a free handy tool called SuperTracker. You can look up foods to learn their nutritional value (based on analysis by the USDA’s Agriculture Research Service), enter your food intake for the day and see how many calories and what percentages of the daily recommended amounts of the food groups you are eating, and track your physical activities to see whether you are moving enough to maintain or lose weight. You can set up and save a personal profile and get support from a virtual coach. It’s been running since last December. Try it out!

Screen shot of SuperTracker web page

FDLP logo Andersen Library is a federal and Wisconsin depository library with many federal and state government documents on a variety of current and relevant issues available to you in print, microfiche, CD-ROM, and online. Check out your government at Andersen Library!

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New Stuff Tuesday – July 10

Posted on July 11, 2012 by kyle

Sensitive Matter

Sensitive Matter:
Foams, Gels, Liquid Crystals and Other Miracles
by Michel Mitov
QC173.458 .S62 M5813 2012
New Arrivals, 2nd floor

Think back to when you were a child. Were you just as fascinated with personal hygiene as I was? You have soap that would rub off on your skin and make bubbles and shampoo that would end up covering your hair in a thick lather. And don’t even get me started on hair gel – how it works, I don’t know, but it’s magical. This week’s featured title discusses the wonders of liquids and their superpowers.

When Mitov, a physicist and Director of Research at the National Center for Scientific Research in France, talks about foams and gels and more, he’s not dealing with a touchy subject. Everything from red blood globules to plastics depend on sensitive, of soft, matter. Dr. Mitov explains the curiosities of science that have revolutionized our world, like how paint dries and the accidental addition of sulfur to latex, creating durable rubber. This short tome enlightens readers on phenomena that surely have made them stop and think about how it all works.

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Diana Shull joins Andersen Library

Posted on July 9, 2012 by Barbara

Diana Shull has joined Andersen Library as of July 2. She is a Reference & Instructional Technology Librarian who will serve as the Library’s liaison to the Learning Technology Center.

She comes to us with skills in reference, instruction, and technology; expertise with Zotero; and experience teaching history.

Welcome, Diana!

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Drum Corps in Whitewater July 6

Posted on July 5, 2012 by Barbara

clip art of drum corps“In what is sure to be a can’t-miss event during DCI’s 40th anniversary summer season, the Drum Corps International Tour will return on Friday, July 6, to Whitewater, Wis. Top World and Open Class corps will square off at the University of Wisconsin-Whitewater’s Perkins Stadium, the historic site of the very first DCI Championship in 1972.” –from the Drum Corps International web site.

The event begins at 7pm and tickets cost between $10-$30.

Would you like to read more about drum corps? Try searching the International Index to Music Periodicals to find articles such as “Impressions of a Decade in Marching Music” (School Band and Orchestra, 2010, vol.13:no.1, pp.34-37), “Contributions of Drum Corps Participation to the Quality of Life of Drum Corps Alumni” (Bulletin of the Council for Research in Music Education, 2004, no.159, pp.46-57 –available in print format and shelved under “Council for…” in Andersen Library’s 1st-floor bound periodicals collection), and “What Is It? or What Is It?” (School Band and Orchestra, 2010, vol.13:no.3, pp.18-22 –a discussion about “whether it is possible to please both audiences and judges”).

Please ask a librarian if you’d appreciate assistance with finding materials.

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Remembering Dolly (the sheep)

Posted on July 5, 2012 by Barbara

On July 5th in 1996, Dolly the sheep (the first mammal successfully cloned from an adult cell) was born in Scotland. This sparked all kinds of hope and controversy. Hope for medical breakthroughs and perhaps a way to save endangered species. Controversy about human cloning and bioethics.

Cover of Animal Transgenesis bookYou can learn more about it! The web site of the publication Nature has an online archive of articles about Dolly the sheep, including her obituary. Search the article databases for more, including, “Viable offspring derived from fetal and adult mammalian cells” (Nature, 1997, vol.385, pp.810-813) and “Cloning: An overview of issues, policies & legislation” (Journal Of Punjab Academy Of Forensic Medicine & Toxicology, 2009, vol.9:no.1, pp.16-20). Or search HALCAT (Harold Andersen Library’s catalog) to find books such as Clone: The road to Dolly, and the path ahead (3rd-floor Main Collection, QH442.2 .K65 1998) and Animal transgenesis and cloning (online via EBSCO eBook Collection).

Please ask a librarian if you’d appreciate assistance with finding materials.

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New Stuff Tuesday – July 3

Posted on July 3, 2012 by kyle

What Money Can't Buy

What Money Can’t Buy:
The More Limits of Markets
by Michael Sandel
HB72 .S255 2012
New Arrivals, 2nd floor

It seems that everything these days revolves around getting paid, making the big bucks, bringing home the bacon, because that will solve all of your material problems. But then what about love, happiness, and all that touchy-feel-y stuff – will those things come along with it? This week’s featured title explores just how far the green goes.

Sandel, a government professor at Harvard, questions the practice of pricing everything in life, from academic performance at a young age to carbon credits to offset pollution. He contends that the ideals of a market economy have overtaken and now define our society. The author utilizes numerous scenarios like “jumping the queue” to the provision of incentives to illustrate how it doesn’t matter what you want, someone will take your money to do it. Full of anecdotes and real-life examples, Sandel seeks to find out how to protect the moral and civil goods overlooked by the markets.

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Google Docs moving to Google Drive

Posted on July 2, 2012 by Barbara

Are you storing your files in Google Docs? Well, this summer you’ll be switching to Google Drive, which will provide you with 5GB of free storage space. An app is available for Android-based mobile devices, and an app for iPads and iPhones is forthcoming.

Want more information? UWW’s iCIT (Instructional, Communication, and Information Technology) has provided some helpful information online at http://www.uww.edu/icit/training/googledocs.html#transition. iCIT also will offer workshops for faculty and staff during the 2012/2013 acaedmic year.

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July 4: Library hours, Whitewater events

Posted on June 27, 2012 by Barbara

Flag and fireworks imageAndersen Library is closed on Wed., July 4 for the Fourth of July holiday. Regular summer hours resume on Thursday July 5th (7am-9pm).

Whitewater’s July 4th events (which start at 5pm on Friday, June 29th) are listed on Whitewater’s 4th of July Family Festival web site. There’s quite a variety, e.g., ski shows, parade (preceded by the Whippet City Mile Run), car show, music, food choices (pickle on a stick!), midway, and more. And there’s also an old-fashioned ice cream social at the Hoard Historical Museum in Fort Atkinson (401 Whitewater Avenue) on July 4th, from 1-3 p.m.

Remember that even when the Library is closed, you can:

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