Authors to speak Monday

UW-Whitewater professors and book authors, Erin Celello and Ann Garvin will speak at Andersen Library on Monday, Oct. 13 from 3:30 – 4:30pm with book signing to follow.  Celello teaches in the Languages and Literatures Department and Garvin teaches courses related to Health, Nutrition, Stress Management, and Research Methods, with a focus on media literacy.

During the presentation you will have a chance to hear the authors talk about their books, the process of writing, and ask any questions you may have.  Books will be available for sale on site through collaboration from the campus book store, or bring your own copy!

The library has copies of Garvin’s “The Dog Days” and Celello’s “Learning to Stay” available for check-out.  Visit the display case in the library lobby for these and a fewother books by UW-W faculty.

This is an excellent opportunity to meet local authors and get insight into what it takes to  get published.

BookTalk

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Money Mondays: Cost-Benefit Analysis

Pro/Con List

Last week we talked about opportunity cost, or the cost of choosing to do or buy one thing rather than another. Think back on some of the big decisions you’ve made, such as choosing a college. When you made that decision, whether you were aware of it or not, you probably conducted a cost-benefit analysis. While that may sound incredibly formal, you’re basically just comparing the positives and the negatives of each option. For example, one of the schools you were considering may have had a 90% job placement rate. However, the cost of tuition was $40,000. For some, that cost may outweigh the benefit of a high job placement rate. Comparing benefits and costs helps you make well-informed decisions.

One of the costs you should consider is the opportunity cost of not choosing an alternative. For example, in addition to the cost of tuition, consider the opportunity cost incurred by choosing not to go directly to work after high school. Perhaps you could be making $20,000 right now rather than the small amount you might make as a student worker. That’s a big lost cost and should be factored into your cost-benefit analysis.

The government uses cost-benefit analyses to assist in making decisions regarding policies. At this level, a cost-benefit analysis is not as simple as it is when utilized by you or I. The decision-makers have to consider things such as consumer surplus (the difference between what a consumer would be willing to pay and what they actually pay) and inflation.

For examples of how cost-benefit analysis is used in politics, check out some of these books available at Andersen Library:

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Book Sale…Sets!

For October, the book sale is highlighting sets of books from 2-20 volumes. The cost ranges from $1 for 2-3 volumes to $5 for 7 or more volumes. A variety of topics are included, from botany, history, and literature to general encyclopedias, and more.

Come and peruse! You might just find something that you want for your book shelves.

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T3: Lynda.com

Lynda.com

Do you have questions about Excel, Access, SPSS, or other software? Want to learn the finer points of Photoshop or digital animation?

UW-Whitewater has a subscription to Lynda.com, a clearinghouse of professional video tutorials for all types of software. Lynda.com has a great user interface that lets you easily browse the available courses or search for a short video clip to answer a quick question about a particular piece of software.

Teach yourself something new!

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New Stuff Tuesday – October 7, 2014

“Big-Data-book-cover”

Big Data:
a Revolution That Will Transform How We Live, Work, and Think
by Viktor Mayer-Schönberger and Kenneth Cukier

New Arrivals, 2nd floor

This is the most interesting book written in recent times illustrating how big data is transforming our daily lives.  Computing power has increased so rapidly in the past decade that the capacity to process and analyze data has grown exponentially. The examples outlined in this book are thought provoking. Examples such as the predicting flu outbreaks based on analyzing Google search results and predicting water main breaks. This book illustrates how powerful computers have become in recent years by drawing on examples of its usage in all facets of the world. Beyond where we have come from, the book also does a great job of looking forward to where big data is heading and provides warning on how to use data ethically and effectively. For anyone interested in where the future of computing is heading, this is the book for you.

 

 

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Money Mondays: Opportunity Cost

Two weeks ago we talked about supply and demand. Whenever you buy something (playing a role in demand), you give up the opportunity to buy something else. Alternatively, whenever you decide to do something with your time (such as watch a movie), you forgo the opportunity to do something else (such as finish your homework). Whether the alternative option has a monetary value or not, there is a cost to not choosing that option. This is referred to as opportunity cost.

Looking Back at LIFE, by Cliff Muller

Here’s an example from Investopedia: “The opportunity cost of going to college is the money you would have earned if you worked instead. On the one hand, you lose four years of salary while getting your degree; on the other hand, you hope to earn more during your career, thanks to your education, to offset the lost wages.”

You have to think about which option may give you the greatest amount of benefit in the long-term. If you hadn’t gone to college, maybe you could be making $20,000 a year right now rather than spending almost that much on tuition. However, when you leave college you may find a job that pays you $40,000 a year. That’s twice as much as you would be making if you had not gone to college! Whenever you choose to purchase (or not purchase) something, you are making a choice that has an effect on the economy.

If you’re still feeling unsure about what opportunity cost is, check out this podcast from the St. Louis Federal Reserve’s Economic Lowdown site. Or try playing the Game of Life, available in Andersen Library’s Teaching Tools Collection on the main floor.

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Adam Braun and The Promise of a Pencil

clip art of a pencilAdam Braun, New York Times bestselling author and founder/CEO of Pencils of Promise, will talk about “The promise of a pencil: How an ordinary person can create extraordinary change” on Mon., Oct. 6, at 7pm in the Young Auditorium. It’s the first Fall 2014 Contemporary Issues Lecture!

Pencils of Promise was founded in 2008, and funds programs including building schools, training teachers, and providing secondary school scholarships to students in several countries, to fulfill its mission of every child having access to quality education. You can watch Braun’s Google Zeitgeist talk online from the organization’s “Founder’s Story” web page. You also can read “Adam Braun: How he started Pencils of Promise” from Forbes.com or find articles in Library databases including “Children and Youth: Child Beggar Who Asked for Pencil Inspires Man to Build 206 Schools” (Africa News, May 12, 2014, Retrieved from LexisNexis Academic).

Charity Navigator has not yet rated Pencils of Promise, because it has not filed seven years’ worth of IRS form 990 (“Return of Organization Exempt From Income Tax”), however, at the site you can create a free account and read the 990s filed for several years (2008-2012).

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Databases on Trial

No, we’re not going to send our databases to jail. We’re just trying on some new products to see how they fit. This month, we are trialing ten databases. Take a look at the Database Trials page, give the products a try and let us know what you think.

  • Ambrose Digital Video offers high-quality academic videos in art, history, literature, music, science, political science, geography and more.
  • EBSCO Business eBook Collection offers additional business ebooks beyond the eBook Academic Collection.
  • EconLit with Full Text (EBSCO) gives us additional full-text journals beyond our current EconLit subscription that would help to support the new Master’s of Economics degree.
  • First World War Portal (Adam Matthew) features primary source material on World War I, including personal narratives, propaganda and recruitment, and visual perspectives and narratives.
  • Forbes Digital Archive contains the full backfile of Forbes magazine articles published from 1917-2000.
  • Mintel offers global market research in four economies: US, UK, China, and Brazil. It covers product innovation, consumer trends, and market analysis.
  • Reference USA is a directory of U.S. companies.
  • Routledge Handbooks Online offers handbooks in 22 subject areas in the humanities and social sciences.
  • SimplyMap is an award-winning web-based mapping (GIS) application for business and marketing
  • World Market Intelligence tracks 23 industries, 75,000 company profiles (including SWOT analysis), 100 country profiles, and macroeconomic data feeds covering 200+ countries.
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New Stuff Tuesday – September 30, 2014

“The

The Best American Poetry:
2014
Guest editor Terrance Hayes
Series editor David Lehman
PS615 .B474 2014
New Arrivals, 2nd floor

Every year since 1988 the fine folks at Scribner Poetry have come out with a new volume containing the cream of the year’s poetry crop. This year the guest editor is Terrance Hayes, so they are his knowledgeable opinions that shape the volume. Hayes has authored four collections of poems, all receiving high accolades and/or awards. Here he has selected a wide ranging collection of other people’s poetry representing the vast diversity of American culture. The A-Z of authors includes Sherman Alexie, Kwame Dawes, Rita Dove, Ray Gonzalez, Sharon Olds, Rachel Zucker, and many more. If you’d like to see the full list of who’s poetry is this volume, you can check Amazon.

David Lehman, the series editor, challenges us in his introduction to consider these questions about poetry: “is it dead, does it matter, is there too much of it, does anyone anywhere buy books of poetry?” He points out that the demise of poetry has been forecast for decades, and at Ivy League schools English majors are fading into the woodwork, being replaced by other majors such as those in the sciences. Who is to write poetry? Lucky for us Terrance Hayes found some wonderful practitioners, from the tried and true to the new on the scene. From the outset of his unusual interview as introduction, Hayes sets the tone for what is to come, both playful and serious. He includes three of his original “centos,” that meld lines from the poems in the anthology into one new poem and reflect major themes of the volume. These are created in place of explaining the recurring themes, so are worth reading (don’t skip the intro!).

I wish I were more of a poetry aficionado, so could draw you in by offering up witty and insightful comments about some poems in the collection. That’s not going to happen. There are, however, brief paragraph or so long sections on each poet at the back of the book, often including enlightening tidbits about their poem. Definitely peruse those too. If you read the poems collected here and would like to offer us your comments, you are certainly welcome to do so below.

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Money Mondays: Market Equilibrium

Last week we talked about supply and demand. This week we’ll focus on the relationship between those two concepts. The Law of Supply and Demand, illustrated by the graph below, states that there is an equilibrium between supply and demand. This equilibrium represents the place where the greatest amount of goods can be sold at the highest price. Sometimes supply is low and demand is high (this is called a shortage), and therefore the price is high. Other times the supply is high and the demand is low (this is called an excess), and therefore the price is low. One of the reasons this concept exists is because there is competition in the marketplace. We’ll talk about competition in a few weeks.

Law of Supply & Demand graph

Let’s revisit our example from last week. We learned that when the Xbox One came out last December, there was high demand and low supply. This means there was a shortage of Xbox Ones at the launch. There were a limited number of consoles but many people wanted to buy one, so the price was high. If Microsoft had more consoles ready, pushing us closer to the market equilibrium, the consoles may have sold for a lower price but the total number of consoles sold would have been greater. In this situation, everyone is better off. More people would have an Xbox One and the company would have made the greatest amount of profit.

For more information on supply and demand, check out these resources available through the St. Louis Federal Reserve’s Economic Lowdown website:

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