What is The Hype Behind Supreme

It is no secret that Supreme has grown to be one of the largest hype beast companies to exist, because of the dedication of its loyal fan base. People will wait hours outside of store fronts waiting for the doors to open to get their chance to buy anything with the word Supreme on it. Maybe it is the hypebeast mentality or maybe they are resellers wanting to make an easy buck on the aftermarket when they put the merchandise on websites like StockX. No matter what it is it has brought this company from one that people were able to buy their clothes at Skate shops to one whose clothes are sold out within minutes online.

Supreme was founded in New York by James Jebbia who began working at a skate shop and then later opened the flagship store in 1994. Supreme was a brand by skaters for skaters, so it came to no surprise that the inside of the store was designed in a way that allowed people to skate into the store and look around. When created the Supreme brand stuck to its rooms and created streetwear fashion that people loved. Throughout the decades the Supreme brand was recognized for its red and white logo that would be known to collaborate with almost any brand or celebrity.

This streetwear company in my opinion has a very odd business strategy in my opinion because if one of their designs sells a lot they never make that same design again. Which I understand it may give it that desire of exclusivity, but it makes me wonder if it would be as popular if it were like other brands that just mass release and keep remaking the same designs. Regardless of it seems to work well for them because they sell out of their drops in minutes when they release anything new. Although, I am not a huge fan of this method because it encourages people to purchase the products for the sole purpose of reselling them for marked up prices.

Being a fan of streetwear culture though I always at least visit the website and look at what they are releasing and follow leaks of their drops closely incase I see something I may want to buy myself. In my opinion their collaborations are some of the best and people should at least check out stuff that they have dropped in the past.