• Blog

    Hottest Drops from Supremes Week 1

    What started as a clothing and skateboarding lifestyle brand in New York has become one of streetwear cultures biggest contributors. Supreme has built their empire among hypebeasts because of how popular the brand has become. The logo is recognizable among all who respect the street wear culture and because of their popularity they have done drops with big names like “Gucci” and “Louis Vuitton”. Typically, Supreme does their drops in the winter and spring; with their most recent drop releasing before this post is published I felt it would be necessary to look at some of the pieces in this drop. SUPREME Small Box Tee My favorite piece of the…

  • Blog

    What is a HypeBeast?

    As with most cultures you can find people who push their favorite hobbies past the limit of an average consumer. In sports you have people who collect trading cards and know everything there is to know about their favorite teams and players. In the car world you have people who collect the most expensive cars and modify them to make them go faster or look better. In street wear these types of people are often referred to as hypebeasts. Where did the term HypeBeast come from? The term hypebeast was originally used to describe a person who loves fashion in particular the most hyped streetwear fashion. These people would be…