• Content Creation

    Be a social media leader, not a follower.

    It is easy to say that staying up to date on trends is important and actually pretty easy. Everyone has a phone on them and if you have any social media accounts and check them regularly, then you know what type of content is popular. From a business perspective, having someone know what’s going on online is so important and is such a great resource. However, if you really want to stand out, know what is going to be trending before it starts taking off. Ahead of the curve Now this doesn’t mean you have to be able to time travel into the future, but what I mean is if…

  • Social Media Giveaways

    It’s time to give thanks

    The holidays are here A lot of brands, businesses, companies, and influencers are hopping on the holiday post trend. Some of the best campaigns on social media happen over the holidays and the posts are starting to roll in. It’s giveaway season Something that I have noticed a lot of on social media is influencers joining with other influencer to put on giveaways. You shouldn’t have to choose between positive content and a brand deal and thanks to this new giveaway trend, you don’t have to. This is a great way to not only spread the holiday cheer, but gain followers along the way. Businesses can really use this to…

  • Influencers

    Cancel Culture Strikes Again

    Cancel what?? Yep, you heard me correctly. Cancel Culture is “a modern form of ostracism in which someone is thrust out of social or professional circles – either online on social media, in the real world, or both.” as writers have said o Wikipedia. Cancel Culture is real and happened yet again yesterday. Dinner with the D’Amelio’s – gone wrong. TikTok stars Dixie and Charli D’Amelio have the spotlight shining on them, but not for good reasons. The D’Amelio family, which includes the star’s parents, Mark and Heidi, recently debuted a new series on their YouTube called Dinner with the D’Amelio’s. They had their personal chef who is also a friend…

  • Influencers

    Creating the dynamic duo

    So you know you want to work with an influencer, but who? The world of influencer marketing can be scary and even a little intimidating. With so much content and profiles out there, how on earth can you be sure that the influencer you choose to work with is right for you? Well, I am here to provide you with a few tips and factors to focus on when finding the perfect match for you. Who do you want to reach? This is a question that in my opinion is the most important when it comes to narrowing down who to target. If your content isn’t reaching the people who…

  • Election

    The election goes viral

    There is no other way to put it. There is no way that you don’t know that there is a Presidential election going on if you are alive and breathing. It has taken over our televisions, our social media sites, our news sites, and even moved the time of the Bachelorette. (Which to some people is a big deal). Influencers didn’t miss a chance to participate. The message to vote has been being tweeted, shared, posted, and filmed over and over this week and influencers, celebrities, athletes, and any other kind of famous star seemed to jump in and post their own content to encourage their followers to use their…

  • Content Creation

    Jump on the content creator bandwagon and don’t let go

    Hanging out with the popular crowd isn’t always a good thing… …but in the social media world it most definitely is. In order to stay up on the latest trends you have to find what is getting the most engagement and attraction, find out how you can also do it, and don’t look back. You have to be bold and embrace new things. You know what they say about how the most growth happens outside of your comfort zone? Well, that the same for social media and influencer marketing. So, let’s take a look at what’s trending so you can learn how to implement it in your own brand’s content-both…

  • Growth

    How to Boost your Social Game (online that is)

    Tired of posting and seeing no response? It isn’t uncommon for brands and businesses to struggle to get their social media off and running. In fact, it’s a lot harder than most people think. Gaining attention isn’t about posting and turning off your phone for the day. Instead, try to follow a few of these steps. Step #1: See what’s trending If you want to get noticed, try to find something that seems to be circulating the internet like crazy. This could be a dance challenge, a hashtag, a meme, anything! You could even do this by finding out what your target audience is spending the most time searching. If…

  • Instagram

    Do it for the #gram

    For the what?? Instagram was first introduced in 2010 as a website and app where people could post photos and videos to share with their friends. It differed from Facebook as Instagram was a site to just show off pictures rather than a place to share status updates and long posts. It was an app geared towards people who love photography and wanted a platform to share their work. With filters given on Instagram, the ability to change your photos and edit them to become more appealing to those who used the app. However, as it gained popularity, it started to change quickly. The evolution Instagram slowly started to change…

  • Industry Update

    So, What’s New?

    Influencers are taking over our world one platform at a time. The word “TikTok” is probably something that has a whole new meaning to you. It no longer is just a noise from a clock, but a platform that has changed many areas of life, even marketing. Formerly known as “Musical.ly,” Tik Tok has soon become a game-changing platform. TikTok is a place for pranks, dances, challenges, and so much more. And What does this have to do with Marketing? It didn’t take long for brands to jump on the TikTok trend. Why? Because they knew that they could reach who they wanted. People like to use the word addicting…

  • Influencers

    When Influencers Meet Marketing

    What is an influencer? According to Sprout Social, an influencer is someone in your niche or industry with sway over your target audience. They typically have a large following on social media sites where your audience is engaged. Ideally, your target audience follows this individual on social media so the content you provide to the influencer reaches the proper group of people.’ What is influencer marketing? Now, let’s focus on what influencers can do to your business. Influencer marketing has been popular for a long time, whether you knew it or not. An early example of this would be athletes partnering with Gatorade. At the time, it just looked like…