So, What’s New?

Influencers are taking over our world one platform at a time.

The word “TikTok” is probably something that has a whole new meaning to you. It no longer is just a noise from a clock, but a platform that has changed many areas of life, even marketing.

Formerly known as “Musical.ly,” Tik Tok has soon become a game-changing platform. TikTok is a place for pranks, dances, challenges, and so much more.

And What does this have to do with Marketing?

It didn’t take long for brands to jump on the TikTok trend. Why? Because they knew that they could reach who they wanted. People like to use the word addicting when describing their use of TikTok. So if your target audience is spending an excessive amount on this app, why wouldn’t you get your brand on their too?

Brands Who Are Doing It Right

One brand that I wanted to highlight is Dairy Queen. Recently, they started the #DQDanceChallenge that went viral. For every dance posted, DQ will donate to sick children and their families. One short video had the power to change lives and bring DQ into a positive spotlight. Not only has it shown on TikTok, but it has even carried over to Instagram.

When brands make an effort to keep up with the trends, they create opportunities to reach new audiences and expand their market. What starts as a great idea can go viral. All it takes is one influencer to participate and it will take off.

I hope you enjoyed today’s topic of TikTok and using challenges to launch your ideas.

Stay tuned for what we’ll cover next week!