Archie Lockamy III and Wilbur I. Smith
Industrial Management & Data Systems
2000, Vol 100, Issue 5, pp. 210-218
1) Intro
- a) 3 components of supply chains
- i) suppliers
- ii) producers
iii) customers
- b) Ultimate goals of supply chain management
- i) Delivery of goods/services
- ii) Creation of customer satisfaction
- c) Conflicts in supply chain management
- i) Cost reduction vs. customer satisfaction maximization
- ii) Traditional costing focuses on cost reduction
iii) Target costing focuses less on cost and more on customer
2) Cost Management
- a) Activity Based Systems
- i) Focuses on achieving customer value and firm profit thru the management of activities
- ii) Firm is viewed as a set of interlinked processes
iii) Depends on availability of accurate estimates of activity costs
- b) Target Costing Systems
- i) Focus on ensuring that products are launched with customer valued specifications and at a life cycle price that will result in profit
- ii) Costing is imbedded in the development / introduction processes
iii) Process ends when:
(1) Firm discovers a way to satisfy customer requirements at the target cost
(2) The product is abandoned
- iv) Customer is the focus
- v) Target based costing can only be successful when deployed throughout the entire supply chain
3) Target approaches
- a) Price Based
- i) Compensation totals no more than set allowable cost
- b) Value based
- i) Responds to changes in customer requirements with increasing value
- c) ABCM
- i) Control and reduce overall costs
- ii) Stimulate continuously improving competition
4) Recommendations
- a) Adopt a global perspective to consider customer satisfaction
- b) Price based approach is best suited for supply chain relationships are open-market or cooperative relationships
- c) Value based approach is best suited for supply chains who want to work together to simplify supply chain operations
- d) ABCM is best suited for chains who want to work together to improve the supply chain and improve/develop their products
Key Points
- Target costing results in closer to actual cost being applied to products
- Target costing can only be successful when implemented through the entire chain
- Target costing can help companies select the right products to produce / introduce and when to abandon.