New Report Examines Ethics of Paying Fundraisers by Commission
“Well, in all my years I ain’t never heard, seen nor smelled an issue that was so dangerous it couldn’t be talked about. …I’m for debating anything.” (RI delegate Stephen Hopkins in “1776”, by Edwards & Stone)
Have you ever been asked to write a grant proposal on commission? (I have.)
Have you ever been part of a board where someone recommends asking someone to do fundraising labor on commission? (I have.)
Because I have been a fundraising professional for a long time, and a member of AFP for (also) a long time, I responded, in each instance, that that practice is considered unethical behavior – and was met with both embarrassment and surprise from the people suggesting it. They asked, how can this be?
(Rolled up in that, of course, is that nobody likes the suggestion that they are unethical, especially when they’re trying to help a good cause.)
Commission-based pay for fundraisers is considered unethical in the US; but professional codes in the UK and Australia have changed to allow the practice. And, as my experiences (and those of others) show, many good-meaning people in the US aren’t familiar with our professional expectations.
So it seems a good time for a thorough examination of arguments for, against, and about the issue. This report from Rogare (authored by Ian MacQuillin MCIOF(Dip) (UK), Heather Hill, CNM, CFRE (US), Roewen Wishart (Australia), and myself) does that. We pick it up, turn it around, and examine it from all the angles we could think of, including that of the fundraisers as employees. We don’t argue for the practice, or against it; our goal is to examine the arguments of others. However, we do identify several potential “danger zones,” including the effect on fundraisers’ well-being. We also offer some possible mitigating safeguards for those working in contexts where professional codes allow commission-based pay.
Even those of us who sign professional ethics codes that repudiate commission-based fundraising can be – and some have been – asked to participate in the practice. If you’ve ever wondered “why” – or wondered about the arguments for or against – this candid exploration may be of interest.
Download Playing the Percentages report


In 2023/2024, the Institute for Nonprofit Management Studies (INMS) partnered with these organizations and more: United Way of Jefferson & North Walworth Counties, Whitewater Area League of Women Voters, Janesville Choral Union, Friends of the Effigy Mounds, Wisconsin local & regional arts organizations, University of Wisconsin – Parkside, and University of Delaware.
“Over the past couple of years, the collaboration between the INMS and the United Way of Jefferson & North Walworth Counties has resulted in the development of targeted training programs, resource-sharing initiatives, and joint funding opportunities, significantly enhancing the operational capacity and community impact of local nonprofits. Their combined efforts have increased organizational efficiency and fostered a more connected and resilient nonprofit sector in the region.” – Elizabeth Ellis-Bols, Director, United Way of Jefferson and North Walworth Counties
“The LWV Whitewater Area benefitted greatly from its partnership with the Institute of Nonprofit Management Studies in February 2024. By joining resources, we attracted a strong audience to a public screen of Join or Die, a documentary film exploring the connection between community engagement and a strong democracy.” – Ellen Penwell, Treasurer, League of Women Voters Whitewater Area





