New Stuff Tuesday – September 11

Uprising

Uprising:
How to Build a Brand — And Change
the World — By Sparking Cultural Movements
edited by Scott Goodson
HF5415.1255 .G673 2012
New Arrivals, 2nd floor

I sometimes draw from my Facebook newsfeed for inspiration when it comes to New Stuff Tuesday. I mean, how can I ignore all of the colorful and attention-grabbing photos with famous quotations and the attributed famous people? Most of them seem to be pushing a cause, and some of them are sponsored by nonprofit organizations and corporations alike. This week’s featured title has some insight on this phenomenon and much more affecting social change.

Goodson, leading expert and founder of StrawberryFrog, a groundbreaking movement marketing firm, discusses the current trends of firms coupling their products and services with a social cause. He does this by pulling from his extensive experience in this area, presenting case studies and interviews with other prominent gurus in the field. This includes the quintessential example: the pairing of cancer and yellow bracelets, also known as LIVESTRONG [its creator is part of the book]. The author takes you through the process of starting and sustaining a movement and explains why these causes are here to stay.

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Library Research Fellowships for Faculty/Staff

The guidelines and application are available for Library Research Fellowships for Winter/Spring 2013. These fellowships provide UW-W faculty/staff access to UW-Madison’s licensed electronic library resources.

Proposals for Winter/Spring Fellowships must be submitted to the Office of Research and Sponsored Programs (ORSP) by Monday, November 19, 2012.

Questions about submitting proposals? Contact Denise Ehlen, ORSP Director: 262-472-5212 or ehlend@uww.edu

Questions about UW-Madison’s electronic resources available to Fellows? Contact Barbara Bren, Andersen Library: 262-472-5521 or brenb@uww.edu

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Lecture Series: Election 2012

The Fall 2012 Fairhaven Lecture Series has the theme “Election 2012” and will help you learn about critical issues affecting the election this fall. All lectures in this series are free, open to the public, and take place on Mondays at 3 p.m. in Fellowship Hall of the Fairhaven Retirement Community (435 West Starin Road, Whitewater). Faculty from all across campus are delivering these interesting talks! If you can’t attend in person, eventually the podcasts are available online (from the web page linked above).

The series kicks off on Sept. 10 with “The road to the White House: The path from Iowa to Florida and everything in between” delivered by Susan Johnson, Assoc. Prof. and Chair, Political Science Dept.

    The rest of the series is:

  • Sept. 17: “Back to the future” by Richard Haven, Prof. Emeritus, Communication Dept.
  • Sept. 24: “Appeals to the middle: Social class rhetoric in congressional campaigns” by Christopher Chapp, Asst. Prof., Political Science Dept.
  • Oct. 1: “Politicians for the planet? Searching for sustainability in the 2012 elections” by Eric Compass, Asst. Prof., Geography & Geology Dept.
  • Oct. 8: “Money talks: Citizens United and its impact on U.S. elections” by Jolly Emrey, Assoc. Prof., Political Science Dept.
  • Oct. 15: “Perspectives from Germany on the U.S. election” by Carol Scovotti, Assoc. Prof., Marketing Dept.
  • Oct. 22: “Economists reflect on this election season” by Economics Dept. faculty Jeffrey Heinrich, Assoc. Prof. and Chair, Stuart Glosser, Prof., and Russell Kashian, Prof.
  • Oct. 29: “20120 convention speeches compared: Acclaims and attacks in an evolving genre” by Corey Davis, Asst. Prof., Communication Dept.
  • Nov. 5: “A daisy, a bear, and nothing but laughter: Television advertising in presidential campaigns” by Kim Hixson, Assoc. Prof. and Chair, Communication Dept.
  • Nov. 12: “Explaining the 2012 presidential election and looking ahead to the next four years” by a panel of UW-W faculty
  • Nov. 19: “Polls, pols and polarization: Wisconsin and the nation, 2012” by Wayne Youngquist, Senior Lecturer, Sociology, Anthropology, and Criminal Justice Dept.

Interested in doing more research on these topics? Andersen Library can help!

Search HALCAT (Harold Andersen Library Catalog) for books, videos, and government information such as Campaigns on the cutting edge (3rd-floor Main Collection, JK2281 .C37 2013), A simple government: Twelve things we really need from Washington and a trillion that we don’t (by Mike Huckabee, 3rd-floor Main Collection, JK275 .H85 2011), and iPolitics: Citizens, elections, and governing in the new media era (3rd-floor Main Collection, JK1764 .I75 2012).

Search the Library’s article databases to find articles such as “How are we doing? Group-based economic assessments and African American political behavior” (Electoral Studies, vol.31:no.3, pp.550-561) and “Opening The Floodgates?: Corporate Governance And Corporate Political Activity After Citizens United” (Notre Dame Journal of Law, Ethics & Public Policy, vol.26:no.1, pp.327-362).

Please ask a librarian for assistance with research.

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New “Nameless”* Space in the Library

Want a change of scenery for the new school year? A new study and collaboration space has opened at the northeast corner of the 2nd (main) floor (see map below).  You can sit in the comfy chairs and enjoy the two walls of windows or meet up for a study session in one of the 6 new group study rooms.  Group study rooms are reservable on a first-come, first-served basis. Make reservations in person at the Circulation Desk or via telephone (262.472.5511). There are 10 Macs, 5 PCs, and 3 scanners as well as 60 of those precious power outlets scattered around the room.  If you need to spread out your work, there are over 20 rolling tables available.

*Want to help name the space? Stay tuned for a naming contest to begin soon!

 

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New Stuff Tuesday – September 4

From Text to Txting

From Text to Txting:
New Media in the Classroom
edited by Paul Budra & Clint Burnham
LB1028.3 .F77 2012
New Arrivals, 2nd floor

You know that school’s back in session because our poor printers are begging for a little bit of a break from all of the syllabi and class slides and lecture notes that they’re cranking out. Also present, the mobile devices, as they’re are out in full force as well. This barrage of technology has obvious impacts in the way we interact with each other, and this week’s featured title looks at how it has changed formal instruction and learning.

Budra and Burnham, both professors at British Columbia’s Simon Fraser University, have assembled a number of chapters by groundbreaking scholars in the area of technology integration in literary education. The essays from these educators seek to answer the conundrum of reaching and engaging students that didn’t grow up with the physical copies of books as their main source of enrichment and entertainment. Each author describes ways in which their literary topics can be taught in the modern classroom of today.

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Library Hours, Sept. 1-9

Andersen Library is closed for the Labor Day weekend, Sat.-Mon., Sept. 1-3.

Fall semester starts on Tuesday, Sept. 4. Library hours for the first week of classes (Sept. 4-9) are:

  • Mon.-Thurs.: 7:30 a.m. – **10:00 p.m.**
  • Fri.: 7:30 a.m. – 6 p.m.
  • Sat.: 9 a.m. – 5 p.m.
  • Sun.: 11 a.m. – 2 a.m.

**After the first week, starting on Sunday, September 9, the 2nd (main) floor of Andersen Library will be open until 2 a.m. Sunday through Thursday.

Also note the new, earlier opening on Sundays for Fall 2012! You asked for it, and you got it!

Exceptions to the regular fall semester hours, such as for Thanksgiving Day, can be seen on the Andersen Library Hours web page.

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Book Sale Fiction Bonanza

For the month of September, 2012 the book sale will be featuring fiction of many varieties…from science fiction to romance and lots of stuff that falls in between. If you’re not a fiction fan don’t despair. We’ve got other books that might interest you right here on the shelves. You too can find something to fill the hours between studying, working and class. Who needs sleep!

The books are already out and ready to be purchased by you. Come on over, browse and buy. Invite a friend or two along for the fun of it.

Don’t forget to bring along your wallet. The books are $1 a piece.

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New Stuff Tuesday – August 28

The Real Mad Men

The Real Mad Men:
The Renegades of Madison Avenue and the Golden Age of Advertising
by Andrew Cracknell
GV776 .W6 S8 2012
New Arrivals, 2nd floor

When meeting new people, it seems like one of the default icebreakers is television shows. Everyone watches TV, right? I mean, it may not be through an actual television set, but it’s still the content. Several of my recent conversations have included the featured show of this week’s New Stuff Tuesday.

Cracknell, an industry veteran with over forty years of experience, brings his insider information to the table in detailing the Creative Revolution. The late part of the fifties proved to be a turning point in advertising, and the author looks at the events and the people involved in its transformation. Peppered with visual elements, Cracknell shows just how the show compares to just how it went down at the time.

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Catalog upgrade completed & Universal Borrowing working

The upgrade to the catalog has concluded successfully, so Universal Borrowing and online renewal of checked-out materials is working again!

Screen shot of UB web page

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Andersen Library @ Orientation Week events

Welcome (back) to UWW! Come see us at various Orientation Week (hmmm, more like a week and a half) events! Here’s where we’ll be:

  • Thurs., Aug 23, 9:30-10:30am: Involvement Opportunity Fair for UWW employees (Kachel Center)
  • Mon., Aug 27, 1-2pm: Library Services & Online Resources for UWW faculty & staff (Library Instruction Lab, L2211)
  • Mon., Aug 27, 5-7pm: Graduate School & Nontraditional Student Orientation (UC Hamilton Center)
  • Wed., Aug. 29, 10:30-11:30am: Publishing Pointers: Tools & Resources for Getting Published (Learn Center-sponsored workshop for faculty/staff)
  • Thurs., Aug. 30, 4:30-6:30pm: HawkFest!! for first year students (parking lot off Prince St.)

Andersen Library entrance photoDon’t see an event for you? Can’t make it? Well, c’mon in, or give us a call or an email and we’ll be happy to set up a time to meet with you! Call the Reference Desk at (262) 472-1032 or email refdesk@uww.edu.

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