New Stuff Tuesday – August 28

The Real Mad Men

The Real Mad Men:
The Renegades of Madison Avenue and the Golden Age of Advertising
by Andrew Cracknell
GV776 .W6 S8 2012
New Arrivals, 2nd floor

When meeting new people, it seems like one of the default icebreakers is television shows. Everyone watches TV, right? I mean, it may not be through an actual television set, but it’s still the content. Several of my recent conversations have included the featured show of this week’s New Stuff Tuesday.

Cracknell, an industry veteran with over forty years of experience, brings his insider information to the table in detailing the Creative Revolution. The late part of the fifties proved to be a turning point in advertising, and the author looks at the events and the people involved in its transformation. Peppered with visual elements, Cracknell shows just how the show compares to just how it went down at the time.

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Catalog upgrade completed & Universal Borrowing working

The upgrade to the catalog has concluded successfully, so Universal Borrowing and online renewal of checked-out materials is working again!

Screen shot of UB web page

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Andersen Library @ Orientation Week events

Welcome (back) to UWW! Come see us at various Orientation Week (hmmm, more like a week and a half) events! Here’s where we’ll be:

  • Thurs., Aug 23, 9:30-10:30am: Involvement Opportunity Fair for UWW employees (Kachel Center)
  • Mon., Aug 27, 1-2pm: Library Services & Online Resources for UWW faculty & staff (Library Instruction Lab, L2211)
  • Mon., Aug 27, 5-7pm: Graduate School & Nontraditional Student Orientation (UC Hamilton Center)
  • Wed., Aug. 29, 10:30-11:30am: Publishing Pointers: Tools & Resources for Getting Published (Learn Center-sponsored workshop for faculty/staff)
  • Thurs., Aug. 30, 4:30-6:30pm: HawkFest!! for first year students (parking lot off Prince St.)

Andersen Library entrance photoDon’t see an event for you? Can’t make it? Well, c’mon in, or give us a call or an email and we’ll be happy to set up a time to meet with you! Call the Reference Desk at (262) 472-1032 or email refdesk@uww.edu.

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ScienceDirect downtime Sat. Aug. 25

Are you a user of ScienceDirect? If so, please note that it is expected to be down for approximately 19 hours beginning early on Saturday, August 25th, for implementation of enhancements.

How will this benefit you? The changes are supposed to include “a new design for journal article and book chapter pages as well as improved user experience for RSS feeds, image search, and other features.” More details about the ScienceDirect release are online.

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New Stuff Tuesday – August 21

Paddling Southern Wisconsin

Paddling Southern Wisconsin:
85 Great Trips by Canoe and Kayak
by Mike Svob
GV776 .W6 S8 2012
New Arrivals, 2nd floor

Looking at the calendar, it’s hard to believe that the faculty and staff orientation begins this week, and the students come back to campus in eight days. If you’re looking for a way in which to not think about the impending school year, this week’s featured title will give you a way to get away from it all [for a little bit, anyway].

Svob, a retired college administrator, has taken his knowledge of traversing Wisconsin rivers and put it together in not just one, but two, books on the subject. Divided by geography, the books cover the northern and southern portions of the state and provide over one hundred and sixty routes to take in the natural beauty of the state’s waterways. The author goes into the basics of water travel, skill levels of the rides, and safety considerations in the introductory matter. The trips vary from five to fifteen miles and guarantee an adventure for everyone. Just make sure to keep the book dry if you take it!

While Paddling Southern Wisconsin is the one shown in the image, you can find Paddling Northern Wisconsin on the New Arrivals Island as well!

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Library Hours Aug 18-Sept 3, 2012

Summer session is ending, and fall semester starts Sept. 4. Where has the time gone?!

Library hours during the “intersession” period (Aug. 18-Sept. 3) are:

  • Sat.-Sun.: CLOSED
  • Mon.-Fri.: 8 a.m.-4:30 p.m.
  • Mon., Sept. 3 (Labor Day): CLOSED

Fall Semester hours start on Tues., Sept. 4, at 7:30 a.m.!

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Olympic Wrap-Up

visualization of countries with Olympic medal counts

chart of countries with Olympic medal counts

Another Olympic season has passed, and now everyone is going through withdrawal symptoms and finding it hard to come up with the conversation starters [good thing there’s a Packers game tonight]. However, here’s one more tidbit of the Games – the final medal count. The fine folks at Euromonitor, the people behind Passport GMID, sent me this cool visualization of the world distinguished by their athletic performance in London.

Make sure to check out Passport GMID for all things international – there’s tons of information about the countries and their cultures, industry and company profiles, and much more!

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Universal Borrowing (UB) down

The Universal Borrowing (UB) service, which allows UWW students and staff to borrow materials from other UW libraries, is down for a system upgrade.

All UW System libraries are undergoing an upgrade to the “Voyager” system that powers their catalogs, which includes UB. The catalogs will still be available for searching, however, borrowing between libraries will not be possible during this time. UB will resume in mid-August (August 17 or soon after).

Local check-out will be unaffected by the upgrade. However, online renewal of items checked out from Andersen Library will not function until the system upgrade is completed.

Questions? Please contact Circulation staff at 262-472-5511 (or email circdesk@uww.edu)

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New Stuff Tuesday – August 14

Great American Cereal Book

The Great American Cereal Book:
How Breakfast Got Its Crunch
by Marty Gitlin & Topher Ellis
TX393 .G58 2011
New Arrivals, 2nd floor

I can remember one of the first times that I went to the grocery store by myself as an adult, and I went nuts in the cereal aisle. All of a sudden, I had the power to purchase ANY cereal that I wanted and didn’t need approval from my mother. Yes, adulthood does has its perks, and this week’s featured title profiles one of those – choosing your own breakfast [or lunch or dinner] of champions for yourself.

Gitlin and Ellis, the writing pair of journalists and cereal fanatics, have created a veritable encyclopedia of nearly all of the cereals concocted here in the United States. Utilizing the archives of libraries and collectors for advertisements and photos, the authors reconstructed the breakfast landscape back to the mid-1800s. They detail the industry’s start with the basic flake and its imposters, all the way to the addition of addictive substances known as sugar and toys in the box to the mix. Sprinkled with side stories of the marketplace’s biggest achievers, the book brings life to the foods and characters that we’ve all grown to love. Take a trip down memory lane and spark nostalgia for your childhood, even if you’re only interested in the pictures.

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Anniversary of Social Security Act

The Social Security Act (H.R. 7260, Public Law No. 271, 74th Congress) was signed into law by President Franklin D. Roosevelt on August 14, 1935, guaranteeing income for the unemployed and retirees. You’ll recall your history lessons about the Great Depression and Roosevelt’s New Deal programs to put people back to work (like the Civilian Conservation Corps and Works Progress Administration).

You can read the text of the original legislation and about the history of the Social Security program on the Social Security Administrations’ web site.

If you would like to read a guide to the social security programs today, see the online Social Security Handbook.

And if you want to learn more, Andersen Library can help! Search HALCAT to find books and government publications such as Social security: A fresh look at policy alternatives, Social security in contemporary Japan: A comparative analysis, The woman behind the New Deal: The life of Frances Perkins, FDR’s Secretary of Labor and his moral conscience, and Fulfilling the mission of health and retirement security: Hearing before the Committee on the Budget, House of Representatives, One Hundred Twelfth Congress, first session, hearing held in Washington, DC, March 17, 2011 (hearing chaired by Rep. Paul Ryan).

Search article databases to find articles such as “The gender impact of Social Security reform” (Journal Of Health Politics, Policy & Law, vol.35:no.1, pp.138-143) and “Social Security reconsidered” (National Tax Journal, vol.64:no.2, pp.385-414).

For assistance with finding additional materials, please ask a librarian.

FDLP logo Andersen Library is a federal and Wisconsin depository library with many federal and state government documents on a variety of current and relevant issues available to you in print, microfiche, CD-ROM, and online. Check out your government at Andersen Library!

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