New Stuff Tuesday – July 17

The Impulse Economy

The Impulse Economy:
Understanding Mobile Shoppers and What Makes Them Buy
by Gary Schwartz
HF5415.1265 .S385 2011
New Arrivals, 2nd floor

Having the Groupon app on my phone has been a blessing because I can easily see what great deals they’ve found for me. Having the Groupon app is a curse because I can easily see what great deals they’ve found for me AND purchase them just as easily. This week’s featured title delves into my phone and psyche and those of people like me to try to figure us out.

Schwartz, the North American Chairman of the Mobile Entertainment Forum and seasoned technology entrepreneur, looks at mobile technology and the opportunities that lie ahead for businesses. The book lays down the foundation of the mobile industry and explains just how to tap into the growing potential. Readers will gain the knowledge on how to start building a mobile presence, from considering the number of barriers to sale to discovering ways to get shoppers there. In addition to the hands-on strategies, he also discusses the changing nature of retail and how we as consumers are evolving to embrace the electronic extension of ourselves [the smartphones]. If the prospect of mobile anything interests you, you’ll want to check this out.

About kyle

I'm the library guy. No, seriously, I'm the only male reference & instruction librarian. I also have the pleasure of serving several campus committees, the Academic Staff Assembly and the Chancellor's Task Force on LGBT Issues, among others.
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One Response to New Stuff Tuesday – July 17

  1. Infovoyeur says:

    I dont know about this, maybe some of us need fewer purchases, Simpler is Better, “use it up make it do fix it wear it out.” For that Textured look, like the Japanese idea of “wasabi” NO thats horse radisch mustard, I meant “wabi sabi” natural imperfections. [Did you know what duck taip plus stapels not the stoar but the attacher plus staneless steal bailing or stoavpipe wire, can do to repare not purchase? a tremendous trio…] Any how, Goodwill does not publicize their specials if any. Plus my sell phoan is a “Jitterbug,” only has eleven buttons none of them an “app-end-age.” Some thing is vary simultaneously Wrong, and also Right here. But can capitalism or guru-ism tell us whitsch it is?…

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