Jill E. Hobbs
Supply Chain Management
1996, Vol 1, Issue 2, pp. 15-27
1) Economics and supply chain management
- a) Historically supply chain management have not been economically evaluated due to a conflict with economic theory- the perfect market assumption
- b) Theory concentrates on market equilibrium, not how business relationships arise
2) The Firm
- a) In order to understand what a firm does, we must understand its existence and the forces that govern the organizational transactions
3) Transaction costs
- a) Costs of carrying out any exchange
- b) Transactions do not occur without friction
- c) Three main classifications
- i) Information costs
- ii) Negotiation costs
iii) Monitoring costs
4) Transaction cost analysis- four key concepts
- a) Bounded rationality- rational decision making is affected by peoples incapability to assess all possible alternatives
- b) Opportunism- individuals/businesses can intend to exploit other parties
- c) Asset specificity- invested resources without any alternative use
- d) Information asymmetry- incomplete exchanges of information
- i) Ex ante- opportunism occurring due to information hidden prior to a transaction
- ii) Ex post- opportunism occurring after a transaction because of hidden actions of individuals/firms
5) Methodologies in measuring transaction costs
- a) Characteristics of transaction costs
- i) Difficult to separate from other managerial costs
- ii) Not readily measurable
iii) Complexity makes it difficult to quantify
- iv) Data is not readily available from traditional sources, it must be collected
- b) 3 broad types of measuring transaction costs
- i) evaluating the effect of transaction costs on vertical coordination across industries using secondary data sources
- ii) investigating the industry-specific impact of transaction costs on vertical coordination using secondary data
iii) investigating the industry-specific impact of transaction costs on vertical coordination using primary data
6) Conclusions and key points
- a) As uncertainty rises, vertical integration increases
- b) As costs of coordinating activities with the firm increase, vertical integration decreases
- c) Transaction costs are a primary deterrent of vertical integration
- d) Quantitative measures are not necessary, methodologies which identify costs and measure their importance may suffice