While competitively playing is all well and good, nothing beats playing games casually with friends. Whether you meet them online because they were a cool person in-game, or you just play with your real life friends to keep in touch when you can’t make plans, casual gaming is an extremely important part of the development of the digital and electronic market and, by extension, eSports. As such, games that focus on the casual market and have enough content to keep them interested(whether through DLC, updates, bug fixes, new characters, artwork, videos, community interactions, etc) tend to do quite well in the digital age.
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