New Stuff Tuesday – October 11

Social Media ROI

Social Media ROI
Managing and Measuring Social Media Efforts in Your Organization
Olivier Blanchard
HM742 .B53 2011
New Arrivals, 2nd floor

Social media has been embraced by pretty much everyone in some form or another [whether they actively participate is a different story]. The introduction of Google Plus into the fray of time distractions may make choosing which time waster to pledge undying devotion to a bit difficult. Businesses also have to decide which venues will provide the most bang for their buck. This week’s featured title walks through just how to judge social media’s value.

Blanchard, of BrandBuilder fame, applies everyone’s favorite buzzword, ROI [return on investment], to social media, describing how to determine whether time and financial resources were well spent on the phenomenon. He contends that the social presence must be aligned with its more formal communication channels in order to reap the most rewards. The author covers four stages of the social media program, from its development and integration to its management and measurement. The book’s very practical and hands-on approach will provide an excellent primer to getting your own program up and running [or back on track].

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Global Café Wed., Oct. 12

The Center for Global Education’s first fall 2011 Global Café series on Wed., Oct. 12th, from 5-6pm will focus on Ireland, Ghana, and Iran (location: Andersen Library’s big-screen TV area , near the Food for Thought café). In this series, international, study abroad, and travel study students talk about their home countries or international experiences.

graphic from Center for Global Education web page

Check it out! Andersen Library has resources on cross-cultural communication and travel. Iran book coverSearch HALCat, the online catalog, for books or videos, such as Culture shock!: Ireland (3rd-floor Main Collection, DA925 .L48 2001), The global etiquette guide to Africa and the Middle East: Everything you need to know for business and travel success (3rd-floor Main Collection, BJ1838 .F669 2002), Culture and customs of Ghana (3rd-floor Main Collection, DT510.4 .S25 2002), and Iran: Culture smart! (3rd-floor Main Collection, DS266 .W556 2008). Or check out the information on these and other countries in Library resources such as the Global Road Warrior! The Ultimate Guide to the World.

Please ask a librarian for assistance with finding materials.

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We’ll Miss You, Steve

In case you haven’t heard, Steve Jobs passed away. I know that I’m not alone in finding out about his death using one of his company’s devices [iPhone, personally]. One of my Facebook friends said it best: iSad. Whether you like Apple’s products or not, Jobs changed the world of computing – he made it pretty and shiny.

You’re in luck, as we have plenty of resources to find out more about the mega-popular CEO and the company. Try checking out either In the Company of Giants: Candid Conversations with the Visionaries of the Digital World [Main Collection, HD9696.C63 U51865 1997] or They Made America: From the Steam Engine to the Search Engine [Main Oversize Collection, T39 .E83 2004] for starters. Then you can catch out ABI/Inform Complete or Business Source Premier for recent news, as well as plenty of articles discussing Jobs’ business strategy in making Apple one of the most admired companies in the world.

We  you, Steve. [Only Mac people will see it. =)]

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Concealed carry research

Would you like to know more about concealed carry, given recent Wisconsin legislation?

Wisconsin’s Attorney General has posted a “Questions and Answers” document, which provides a link to 2011 Wisconsin Act 35.

The Legislative Reference Bureau has issued “Concealed carry,” part of the Tap the Power series that provides short bibliographies (listing books, articles, and web sites) on hot legislative topics.

Besides clicking the links within the document for online resources, search HALCat to see if the books are available, and use the Journal Holdings List to see if the articles in journals or magazines are available.

At the bottom of the document are suggestions for finding additional materials. The databases mentioned are available to all UWW students, along with many other potentially relevant databases such as Political Science Complete.

Locally, Whitewater’s Common Council has had ordinance language on its agenda for recent meetings (see especially agenda and minutes of the Sept. 6. meeting).

UW’Whitewater’s Chancellor Richard Telfer published an announcement of the campus Concealed Carry Policy on Monday, October 10th.

Please ask a librarian for assistance with finding materials.

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New Stuff Tuesday – October 4

Protecting Children from Violence

Protecting Children from Violence
Evidence-Based Interventions
edited by James Michael Lampinen and Kathy Sexton-Radek
HQ784 .V55 P76 2010
New Arrivals, 2nd floor

I had the pleasure of spending the weekend bowling with my little niece for her birthday, as she turned eight years-old two days before. While I don’t have children of my own, my siblings and friends have more than made up for it, surrounding me with little ones running around. With that sort of influence, conversations about keeping kids safe obviously come out of those interactions. This week’s featured title takes a look at children and their protection from a variety of dangers.

Lampinen and Sexton-Radek, professors at University of Arkansas and Elmhurst College, respectively, have pulled together a comprehensive volume of articles that discuss children and violence in a broad context. Not only do they focus on the ‘usual suspects’ of physical and sexual abuse, the chapters also cover topics like household harm, peer victimization and bullying, even global health inequalities. Over thirty contributors analyze various angles of child safety and provide plenty of food for thought, and of course, references for further research. This book would be an excellent place when starting your research with regards to child rearing and safety.

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Brill ebooks ‘r’ us

Are you tired of carrying around a ton of books on your research topic? If so, Brill can help alleviate the problem if you’re studying Asian studies, biblical studies, ancient near east and early Christianity, classical studies, European history and culture, language and linquistics, Middle East and Islamic studies, religious studies, theology and philosophy, or social sciences. The Andersen Library recently added 1,324 Brill ebooks from between 2007 and 2010. You can find a list of these books by doing a keyword search in HALCAT for: Brill0? (that’s a zero) or Brill2?. You can also use the Brill link on the alphabetical list of indexes and databases to get to the database.

These ebooks come to us courtesy of a deal between Brill, UW-Madison, and the CIC.
They are just a small part of the 58,000+ books we have online, including those from NetLibrary, Safari Tech Books, Gale Virtual Reference Library and more. We hope you find them a useful addition to our collections.

Brill logo

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New Book Sale Materials

This month we’re selling a wide variety of books, from botany to geography to popular fiction and much, much more. In addition, we’ve got some multimedia materials for sale: popular VHS videos and “Great Courses” cassette tapes, including How to Listen to and Understand Opera and Homer’s the Iliad. The books are $1 each and the media is $.25 each.

Come, shop early and shop often!

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H2Ownership talk Mon Oct 3

dripH2Ownership: A fresh approach to unlocking the three paradoxes of water” will be the first lecture of this fall’s Contemporary Issues Lecture Series. Hear James Workman on Monday, October 3rd, at 7 p.m. in the Young Auditorium.

Mr. Workman is a journalist, speaker, consultant and former writer for statesmen such as President Clinton’s Secretary of the Interior Bruce Babbitt. His book Heart of Dryness was awarded the Society of Environmental Journalists’ 2010 Rachel Carson Environment Book Award. The web site for the book summarizes it thus:

This nonfiction narrative set in the Kalahari dramatizes the timeless struggle over water, the fulcrum of political power. Facing drought, scarcity and climate change the besieged indigenous Bushmen use voluntary survival strategies while Botswana’s government enforces regulatory rule. Their rivalry foreshadows our world, where two in three thirsty humans will soon endure shortages, resource conflict, a $900 billion market, and a global fight for water as a human right.

Andersen Library has ordered a copy of Heart of Dryness, but until it arrives UWW staff and students may request a copy from other UWs via the free Universal Borrowing service. Requested items arrive in 2-4 weekdays.

Mr. Workman’s book is merely a drop in an overwhelming ocean of information, which is not surprising given how critical–and potentially contentious–water is.

The Ripple Effect coverSearch HALCat (Harold Andersen Library’s catalog) and find many titles on water: books such as America’s water and wastewater crisis: The role of private enterprise (2nd-floor New Arrival Island, HD1694.A5 S74 2011), The ripple effect: The fate of freshwater in the twenty-first century (3rd-floor Main Collection, TD345 .P77 2011), and The big thirst: The secret life and turbulent future of water (3rd-floor Main Collection, HD1691 .F55 2011); government publications such as Avoiding water wars: Water scarcity and Central Asia’s growing importance for stability in Afghanistan and Pakistan (online, or 2nd-floor U.S. Documents, Y 4.F 76/2:S.PRT.112-10); and films, .e.g, Flow: For love of water (2nd-floor “Academic” DVDs, HD1691 .F59 2008) and Boiling point (2nd-floor “Academic” DVDs, HD1691 .B65 2004).

Water mapThe federal document listed above references the Pacific Institute, which on its web site provides a great deal of information on water, including a Water Conflict Chronology that “traces the history of water as a tool of war and conflict.” Other groups with informative web sites include the International Water Management Institute and UN-Water, which also links to its partners sites in addition to providing information on its own site, such as the publication Coping with water scarcity. The World Resources Institute provides a global map of “Physical and economic water scarcity.” The U.S. Geological Survey maintains statistics on water quality, use, consumption, etc., such as a figure showing consumptive use and renewable water supply by water-resources region.

Search the Library’s article databases for Mr. Workman and you’ll find articles such as “The Water Ethic: The Inexorable Birth of a Certain Alienable Right” (co-authored with M.F. Simus,  2010, Tulane Environmental Law Journal, vol.23:no.2, pp.439-472). You can also find many, many articles on water, e.g., “Water scarcity: Fact or fiction?” in Agricultural Water Management (Vol.80:no.1-3, 2006, pp.5-22; Special Issue on Water Scarcity: Challenges and Opportunities for Crop Science.)

This lecture is very timely, as we are in the middle of “Water for Life, 2005-2015,” the International Decade for Action. So, go to this lecture and then do some additional research to become better-informed about water issues, because it’s likely you will be dealing with them for the rest of your lives.

Please ask a librarian for assistance with finding materials.

UWW’s Andersen Library is a federal depository with many federal and state documents on a variety of current and relevant issues available to you in the library and online. Come check out your government at Andersen Library!

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Oct 3: Muir, Leopold, and Nelson

The fall 2011 Fairhaven Lecture Series has the theme “WISCONSIN: A Heritage To Be Proud Of,” and will help you learn about Wisconsin’s business, cultural, environmental and historical contributions. All lectures in this series are free, open to the public, and take place on Mondays at 3 p.m. in Fellowship Hall of the Fairhaven Retirement Community (435 West Starin Road, Whitewater). If you can’t attend: Eventually the podcasts are linked online!

The lecture on Mon., Oct. 3rd, at 3 p.m. is “Muir, Leopold, and Nelson: Tracing Wisconsin’s environmental legacy into the 21st Century,” presented by Eric Compas, UWW Gis Center Director and faculty in the Dept. of Geography and Geology.

Aldo Leopold book coverInterested in learning more? Andersen Library may be able to help! Search HALCat, Harold Andersen Library’s catalog, to find titles such as Gaylord Nelson’s Beyond Earth Day: fulfilling the promise (3rd-floor Main Collection, GE195 .N45 2002), The American conservation movement: John Muir and his legacy (3rd-floor Main Collection, QH31.M9 F68 1985), and Aldo Leopold: A fierce green fire (3rd-floor Main Collection, QH31.L618 L68 1999).

Please ask a librarian for assistance with finding materials.

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New Stuff Tuesday – September 27

The Dolphin in the Mirror

The Dolphin in the Mirror
Exploring Dolphin Minds and Saving Dolphin Lives
by Diana Reiss
QL737 .C432 R457 2011
New Arrivals, 2nd floor

Animals are fascinating creatures, and when they live in water, it’s even cooler. I remember going up to Chicago with my parents when I was a kid to visit the Shedd Aquarium to see all of the aquatic life. While I was particularly fond of the otters, the dolphins were a close second. This week’s featured title gets into the heads of these lovable mammals.

Reiss, a revered expert and Director of the Dolphin Research Program at the National Aquarium in Baltimore, knows a thing or two about dolphins. In the book, she channels this knowledge and her activism to put a face to the mammal, displaying its superior intelligence and exposing their mistreatment in other parts of the world. The author discusses her work with the creatures and their psychological abilities, which surpass many other species. While many people already realize that dolphins are smart animals, this book serves to demonstrate just how sharp they are.

Also of note, Reiss served as an advisor for the documentary The Cove [QL737.C432 C68 2009, Academic DVDs, 2nd Floor], which details the dolphin hunting in Japan.

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