Social Media ROI
Managing and Measuring Social Media Efforts in Your Organization
Olivier Blanchard
HM742 .B53 2011
New Arrivals, 2nd floor
Social media has been embraced by pretty much everyone in some form or another [whether they actively participate is a different story]. The introduction of Google Plus into the fray of time distractions may make choosing which time waster to pledge undying devotion to a bit difficult. Businesses also have to decide which venues will provide the most bang for their buck. This week’s featured title walks through just how to judge social media’s value.
Blanchard, of BrandBuilder fame, applies everyone’s favorite buzzword, ROI [return on investment], to social media, describing how to determine whether time and financial resources were well spent on the phenomenon. He contends that the social presence must be aligned with its more formal communication channels in order to reap the most rewards. The author covers four stages of the social media program, from its development and integration to its management and measurement. The book’s very practical and hands-on approach will provide an excellent primer to getting your own program up and running [or back on track].
