V-Day: For the Love of Numbers

We all know that Valentine’s Day is just a marketing ploy to buy gifts for your sweetie or large amounts of alcohol to deal with the public displays of affection, right? HA! I kid. Our friends at Euromonitor, the company that produces Passport GMID sent over some interesting statistics* to highlight the season:

Market Size Data – Chocolate Confectionery
As it should be no surprise, the US is the biggest international market for chocolate.

Company Share Data: Chocolate Confectionery
Mars, Inc., not Hershey, holds the top spot in the chocolate industry, but the two competitors control 53.5% of the total market.

Company Share Data: Jewelry
The company with their own shade of blue, Tiffany & Co, claims number one in jewelry production arena with a 8.5% market share.

You can access the data and analysis on chocolate, jewelry, and consumer buying habits for over seventy other countries from Passport GMID. There also plenty of other information sources on countries available on our Selected Resources for Research on Countries and Sources of Business Information: Countries guides.

*posted with permission from the publisher

About kyle

I'm the library guy. No, seriously, I'm the only male reference & instruction librarian. I also have the pleasure of serving several campus committees, the Academic Staff Assembly and the Chancellor's Task Force on LGBT Issues, among others.
This entry was posted in around the world. Bookmark the permalink.