The Impact of Youtube on U.S. Politics
by LaChrystal D. Ricke
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In this book, Ricke outlines how Youtube has quickly diversified the political landscaping in the United States. Ricke focuses on how Youtube became a tool for politicians to share political messages, communicate with supporters, and a means of creating campaign contributions. Youtube is a platform with much diverse appeal and convenience that allows politicians to engage with their constituents in a proactive manner. In recent years, Youtube has covered the political spectrum as a place to watch campaign ads to watching weekly videos that the White House puts out updating Americans what they are working on. Ricke fills her work with many interesting data and statistics about how quickly the usage and influence of Youtube has grown in the past 4 election cycles. The book closes by showing Youtube as a platform whose influence as a major political communication tool will only continue to grow in coming election years.
Want more? Watch a debate about Digital Democracy on Youtube hosted by Harvard University’s Ash Center for Democratic Governance and Innovation.
