Who Buys That?

Did you know that:

How do I know all of these random facts? You might think that it’s all just useless information, but if you’re trying to design advertising campaign for a product, then these are golden nuggets. Maybe you need to profile who buys Bic pens versus Uni-ball pens. Whatever the case, Mediamark Reporter will give you the numbers to guide your analysis. Produced by Mediamark Research & Intelligence, the resource is a fountain of random and incredibly detailed information about consumers and their purchasing and media consumption habits. The Reporter contains over 550 product & service categories and 6,000 brands. Best of all, you can easily export the data to a spreadsheet for later use.

Want to know more? Check out the How to Use Mediamark Reporter guide or contact Kyle Naff, Business Librarian, at naffk@uww.edu or 472-5519.

This resource is restricted to UW-Whitewater faculty, staff and students and is for academic use only.

About kyle

I'm the library guy. No, seriously, I'm the only male reference & instruction librarian. I also have the pleasure of serving several campus committees, the Academic Staff Assembly and the Chancellor's Task Force on LGBT Issues, among others.
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