KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of …
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a communication and marketing tool that existed before social media. In the third edition of her book, “Social Media for Strategic Communication: Creative Strategies and Research-Based Applications” (2025), Karen Freberg applies it to social media …
According to Freberg Ch. 6, and the accompanying audio and video materials in this week’s module, analysis must be an on going effort due to the rapidly changing nature of social media. Monitoring in particular is a long term form of data gathering and analysis. With out it, shorter term, more focused efforts like listening, wouldn’t have the base of data to compare with when looking for potential upcoming trends. In the effort to save money by cutting monitoring, you are essentially degrading your social media capabilities and rendering much of your remaining analysis efforts moot. It’s basically like running a bussing company, and cutting out fuel to save on costs. Now your busses and your business are going nowhere.
In response to a question regarding an employer cutting social media monitoring to save money, I found myself taking a look at two different types of social media data gathering methods, monitoring and listening, through a different lens. According to Freberg Ch. 6 Research in …
Thoughts and Figures is a blog devoted to…thoughts and action figures! (Please see “About Author”). This is my first blog, and it’s very much a work in progress. I may drastically change the format if it allows me to post more photos easier. For now, …
