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2. You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response? (For your blog post)

2. You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response? (For your blog post)

According to Freberg Ch. 6, and the accompanying audio and video materials in this week’s module, analysis must be an on going effort due to the rapidly changing nature of social media.  Monitoring in particular is a long term form of data gathering and analysis.  

Monitoring versus Listening in Social Media Analysis

Monitoring versus Listening in Social Media Analysis

In response to a question regarding an employer cutting social media monitoring to save money, I found myself taking a look at two different types of social media data gathering methods, monitoring and listening, through a different lens. According to Freberg Ch. 6 Research in 

Welcome to Thoughts and Figures!

Welcome to Thoughts and Figures!

Thoughts and Figures is a blog devoted to…thoughts and action figures!  (Please see “About Author”).  This is my first blog, and it’s very much a work in progress.  I may drastically change the format if it allows me to post more photos easier.  For now, this is my stepping off point.  Thanks for visiting and stop by again.