Upcoming in Sneakers

With no major releases coming from Nike and Jordan Brand this weekend is pretty in terms or new sneakers. However, March will be starting off strong with two major releases on March 1st. First being the highly anticipated “playoff” Jordan 12. For new sneaker heads or people who are unaware, the playoff color way gets its name as it was worn by Michael Jordan originally in the 1997 NBA playoffs where he won his fifth NBA championship.

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Michael Jordan wearing the Jordan 12 Playoff in 1997
2022 Retro Air Jordan 12 Playoff

In addition to the old school Air Jordan retro, Finishline and JD Sports have also confirmed the release of two Nike Dunk colorways releasing on March 1st. Nike Dunks became one of the most popular sneakers in 2021. With the low price point and simplistic design everyone is trying to get their hands on Dunks either to wear or to resell. Most Nike Dunks resell for over $200 which is double the retail price.

Dunk High White/University Red releases March 1st for $110
Dunk Low NBA 75th Anniversary Chicago Bulls releases March 1st for $100

With all three of these releases coming on the 1st, March is shaping up to be a crazy month for sneakers. I know for sure I want all three of these pairs for myself. That is if my wallet can handle it. If you are looking to buy any of these shoes, be prepared to wait in line as there will be many people waiting for each shoe releasing.

Did nike kill the jordan 1

For sneakerheads, the Air Jordan 1 will always be special. It is the original Jordan after all. On Wednesday 2/16, the Air Jordan 1 Marina Blue releases to the public. Months prior to the release there was a lot of hype and controversy around the shoe as it closely resembled the Jordan 1 Royals, an original color from 1985. A few days after release however it is evident that the hype died down. This could be due to several reasons.

Jordan 1 Marina Blue 2022
Jordan 1 Royal 2013
  • Stock Numbers: there was an increased stock for this release compared to other Jordan 1 releases at around 200,000-250,000 US pairs
  • Too many releases: In the upcoming weeks there are many sought after shoes releasing including the Jordan 6 UNC and the Jordan 12 playoff
  • Loss of interest in Jordan 1: Ever since 2019 Jordan brand has been throwing colorways of the Jordan 1 at us seemingly every couple weeks.

We are used to seeing every Jordan 1 reselling for $300 out the gate after release. With a wearable colorway like the Jordan 1 Marina Blue, it is surprisingly reselling for around $220. In my opinion if this shoe released in 2019 it would easily be a $300 shoe. Part of me likes this as it makes it easier for people like me who actually want to buy and wear the shoe for myself. On the other hand, it bothers me to see Nike treat a historic silhouette like the Jordan 1 this way. What do you think is Nike slowly killing the Jordan 1?