Tomorrow, March 5th, the Air Jordan 6 “university blue” is set to release. A week prior to the official release Nike shock dropped an estimated 70,000 men’s pairs on the SNKRS app. Shock drops and exclusive access is nothing new for Nike, but it is usually a very small number of pairs compared to this release. Now with the release right around the corner Nike announced that the Air Jordan 6 ‘university blue” will not release on Nike at all on the release day. Another interesting thing with this release is that there were no grade school or toddler pairs available during the shock drop. The problem goes further than Nike as many people is reporting that Footlocker and Champs have been canceling people’s reservations for Saturday.
Nike recently put out a statement claiming to improve the way shoes are released in order to prevent bots. These shock drops could be their way of preventing bots and allowing more people to purchase shoes. However, a lot of people are unhappy and frustrated with how the release of this shoes was handled. A lot of people who do not have a mall in their area rely primarily on Nike SNKRS to buy shoes. I’m not sure if this was a mistake of releasing too many pairs during the shock drop or if it was intentional on Nike’s part. It is beginning to seem like this is going to be the new norm as several Jordan releases scheduled for this month are still not loading on the SNKRS app. One thing is for sure it doesn’t look like it will get easier to cop shoes anytime soon.