It’s getting to be that time of year again – when the name of the game is to freak out everyone with the crazy costumes on the last day in October. I’ve already got mine picked out [stay tuned – there might just be a contest on Monday].
Is the US the only country that has adopted the Halloween tradition? Take a look in Passport GMID for an article entitled Fright Night: The Spread of American Popular Culture Helps Halloween Go Global. According the analysis done by Euromonitor’s researchers, the American holiday is catching on in other nations, with expatriates being the reason for the spread. The article discusses customs in Japan, China, Colombia, and others and how these cultures have incorporated it into their own.
To get to the article, just go to Passport GMID and search “fright night” in the search box in the upper-right corner.
Thanks to Sean for the tip-off!
