Spend Shift:
How the Post-Crisis Values Revolution
Is Changing the Way We Buy, Sell & Live
by John Gerzema & Michael D’Antonio
HC110 .C6 G475 2011
New Book Island, 2nd floor
Continuing on the theme of new year’s resolutions [hopefully you’re still sticking to them!], money issues also top the list of changes for the coming months. The economic downturn has everyone’s purses and wallets a little tighter, and this week’s featured title explores the effects of a recession on consumer spending.
Gerzema, an expert on consumerism, and D’Antonio, Pulitzer Prize-winning journalist, team up to analyze just what an ailing economy does to the people living and working in those conditions. Visiting spots all over the United States, from Detroit to Dallas to San Francisco, the authors detail how spending habits have gone from mindless to mindful. These shifts not only affect an individual’s lifestyle, but also companies’ approaches to attracting and retaining their customer bases. They provide a mix of consumer and business insights to provide an intriguing look into how the Great Recession is changing how Americans spend their hard-earned dollars.
