Millennial Muddle

Just like any other business, the higher education market finds it useful to segment their customers into various groups. Every generation of students has its defining characteristics and corresponding labels. Getting a handle on their core characteristics is good business — whether for faculty in gearing their coursework to their students’ workstyles or for businesses in peddling their products.

This week, The Chronicle of Higher Education looks a little closer into this practice in “The Millennial Muddle: How Stereotyping Students Became an Industry.” But is there really anything new about the millennial generation (people born between 1982 and 2004) — or about trying to label and characterize a generation of students?

If you’re interested in learning more about the millennials, take a look at these books.

Educating the net generation: how to engage students in the 21st century, by Bob Pletka. Main Collection, 3rd Floor, LA227.4 .P58 2007.

Not everyone gets a trophy : how to manage Generation Y, by Bruce Tulgan. Main Collection, 3rd Floor, HF5549.2.U5 T854 2009.

Trophy kids grow up: How the millennial generation is shaking up the workplace, by Ron Alsop. Main Collection, 3rd Floor, HD6270 .A44 2008.

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