Generation Digital:
Politics, Commerce & Childhood in the Age of the Internet
by Kathryn Montgomery
HQ784 .M3 M66 2007
New Book Island, 2nd floor
The cover of this book, as you may notice, has a picture of a young girl on a cell phone. The photo represents the theme of the book – how technology has changed growing up in the world and its effect on childhood. Montgomery, professor at American University and co-founder of the Center for Media Education, brings an interesting point of view to the table, as a media analyst/scholar, advocate and parent of a millenial. In Generation Digital, she explores how the media landscape has transformed childhood, resulting in techno-savvy youth that balance multitasking with a variety electronic devices look easy. The author also looks at the parallel policy debates that seek to protect these children from the dangers of the Internet. All of this comes into play when examining digital marketing and how it has evolved into what it is today. Packed with a historical perspective and tons of references, this is a great place to begin when researching the digital generation.
