Simmons is a very cool database recently acquired by Andersen Library. Simmons is a standard market research tool used by marketers, media planners, entrepreneurs, and others.
So what kinds of data can you get out of Simmons? Tons:
And much more! You can really get lost in the piles of data (not that I would know about such a thing, ahem…)
The real power of Simmons is, you can create a cross-tabulation to compare virtually any of their criteria.
A couple of caveats about our subscription: since it’s quite expensive, we only have purchased the dataset that is 3 years out of date, and it has a user limit of 10 users at a time — try back in a few minutes if you can’t get in.
Simmons is a bit non-intuitive to use at first. Try these two video tutorials to get you started: How to create a crosstab (select your data for comparison) and Understanding your results. If you have more questions, feel free to contact me or any of the librarians at the Reference Desk.