Ajayi is a writer, speaker and digital strategist, which, according to her bio at the site of her popular culture blog Awesonely Luvvie, is someone who helps “figure out how to use the web strategically (not just to loiter and take selfies).” On the site of her tech blog, Awesomely Techie, she says she “believes in using the power of technology for social change.”
Ajayi is a co-founder of The Red Pump Project®, a “nonprofit organization raising awareness about the impact of HIV/AIDS on women and girls” that uses the red pump shoe to symbolize “empowerment representing the strength and courage of women affected by HIV/AIDS”. Every March it runs a Rock the Red Pump® (#RocktheRedPump) Campaign, asking “bloggers and other digital influencers” to promote awareness and facilitate conversation about the issue.
Luvvie is a columnist for the digital news platform theGrio.com* and also has contributed her writing to XOJane, EBONY, Clutch Magazine and Uptown Magazine, and she has been featured by the Chicago Sun-Times, Africa.com, Essence.com, AOL.com, Black Enterprise, The Root and more. She received the 2012 Women’s Media Center Social Media Award and was among Jet magazine’s first “Forty under 40” honorees in 2013.
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*Read more about theGrio.com in “Byron Allen’s Entertainment Studios acquires digital news community platform: TheGrio” (PR Newswire, 2016:Jun.14).