Project Implicit

Project Implicit is a non-profit organization and international collaborative network of researchers investigating implicit social cognition – thoughts and feelings outside of conscious awareness and control. Project Implicit is the product of a team of scientists whose research produced new ways of understanding attitudes, stereotypes and other hidden biases that influence perception, judgment, and action.” It began as a research collaboration in 1998 by researchers at the University of Washington, Harvard University, and the University of Virginia.

You can try out some implicit association tests online at the Project Implicit demonstration site, and you can volunteer to participate in ongoing research.

Search the article databases to find articles that have used data from Project Implicit, such as “Implicit attitude generalization occurs immediately; Explicit attitude generalization takes time” (Psychological Science, 2008, vol.19:no.3, pp.249-254) and “Test your prejudices online” (Information Today, 2007, vol.24:no.3, pp.28-29).

Please ask a librarian for assistance with finding materials.

About Barbara

I am a Reference & Instruction librarian, head of that department in Andersen Library, an associate professor, and a member of the General Education Review Committee and Faculty Senate. I've been working at UW-W since July 1, 1990.
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One Response to Project Implicit

  1. Hi! I am the Project Implicit Lead Scientist, chapter Mexico. We in Mexico are now electing new President and we have a test for electoral preferences at the site
    My areas of work are New Technologies and their relation to the electoral processes in Mexico and the implicit biases in public decision makers.

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