Twitter Pulls Plug on Vine

vine_taTwitter announced on Thursday that it will discontinue the app, Vine, in the next few months. Due to the app being discontinued, Twitter also announced that 9% of the workforce will be laid off. Vine users shouldn’t worry as no vines will be taken down immediately and account holders will be able to retrieve and download all of their previous submissions. There were several reason’s behind the apps downfall. One of the reasons had to do with the inability to compete with rising social media outlets, such as Instagram and Snapchat, apps that “were somewhat easier to use and executed faster on product enhancements.”

Personally, Vine came and went for me. I’ve had a vine account since I was in high school, but I would never post content, because I enjoyed watching other users 6 second clips instead. At one point, Vine was the hot new app and social media platform I could spent hours on. Over the past couple of years, the apps popularity diminished for me as I turned towards Snapchat, Twitter and Instagram. I’m interested to see what Twitter has in mind now that Vine is dead. Is a new app in the works?

Take a look at the Storify I published here.

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One Response to Twitter Pulls Plug on Vine

  1. Joe Kubicki says:

    This is something that I found vary interesting. It makes complete sense that the app could not compete with these newer and higher technologically advanced apps. However, I do not expect the technology behind it to die. There are still a large number of people who liked the platform. It would be interesting if twitter incorporated the technology into their app to allow people to post quick and short videos right to their site. It also would be interesting if Facebook purchased the technology from vine it could be a great addition feature to the popular platform.

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