Amazon Go: Revolution or Ridiculous?
As technology continues its rapid expansion from the sky in the form of drones, to web-searching smartphones in the palm of our hands, the question ever looming this innovative field is often what’s next and who will make it. Amazon has been one of the companies who has built their entire reputation online/through technology, alongside brands like Google are the premier examples of 21st century business at its finest. And now, at least according to Mashable’s Lance Ulanoff and multitude of others, Amazon is getting ready to change the world again with Amazon Go. Amazon Go is essentially designed replace the grocery store, in particular the human interactions, through the use of the Amazon Go smartphone app, simplifying shopping to a grab, check-out, and leave. In addition to this Amazon is planning on bringing physical Amazon stores to aid not only this prospect, but their online delivery ones too. This all sounds great in theory and I can understand the intrigue and excitement, but this almost feels like a giant lab experiment, one fueled by online data and consumerism, basically bringing to life the things people complain about when using the internet. [Read more →]