Tag Archive for 'media'

New Stuff Tuesday – June 30

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kyle
on June 30, 2009
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The Myth of Digital Democracy

The Myth of Digital Democracy
By Matthew Hindman
JK1764 .H56 2009
New Book Island, 2nd floor

The Internets have revolutionized the way we live our lives. You get your news of the day from CNN.com as opposed to flipping through a newspaper or turning on the television. Instead of making phone calls, you send e-mails. You rely on online product reviews to make purchasing decisions. You blog about your opinions to the world on everything from how you’re feeling at the moment to your political leanings. The electronic series of webs and tubes have given the power to the people, right?

Not so fast there, buddy, says Hindman, political science professor at Arizona State University. The popular belief that the Internet has made politics and the public sphere more accessible given the proliferation of political websites and blogs doesn’t hold up. The author contends that the power has not shifted, that when in reality, it has only strengthened the elite media outlets. He and his colleagues not only looked at the top political and news websites, but also examined link structures and search engine queries to find out just how individuals end up at particular sites. Hindman’s work demonstrates that while the Internet has definitely changed political participation in some ways, the corporate media, the big guys if you will, still control the scene.

New Stuff Tuesday – June 16

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kyle
on June 16, 2009
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Manage the Media

Manage the Media:
(Don’t Let the Media Manage You)
By William Holstein
HD59.6 .U6 H653 2008
New Book Island, 2nd floor

A reputation, whether individual or group, is intangible and can pave the way to success or failure. Public perception of a company has become fragile with the proliferation of the media and technology. They’re not only competing with the reporters and newspapers in the traditional realm, they’re also defending their names against everyone from bloggers to Amazon product reviewers. One misstep could mean finding yourself in a very deep hole with no way out. So what is an organization to do? This week’s featured title details the challenges of today’s media and how to handle them.

Holstein, a veteran business writer for the New York Times, Fortune and Barron’s, among others, has written a short (just over one hundred pages), no-nonsense book about dealing with potential communications pitfalls. Directed at CEOs, the author explains the importance of communication and public relations, complete with examples of both good and bad PR management. The emergence of the Internet (as well as Web 2.0 and social networking tools) has enabled individual consumers to rally against the big, bad corporation. Holstein provides strategies for putting corporate communication first, shaping the message and ensuring that the company’s image stays intact.

New Stuff Tuesday – May 19

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kyle
on May 19, 2009
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The Television Will Be Revolutionized

The Television Will Be Revolutionized:
By Amanda Lotz
PN1992.5 .L68 2007
New Book Island, 2nd floor

According to the Nielsen’s Three-Screen Report (PDF), Americans watch a lot of video, between using the traditional TV, internet and mobile devices. Now that the semester is (pretty much) over, it means that some of you might have more time on your hands to do just that. This week’s featured title looks at how the most popular and powerful medium is transforming in these changing times.

Lotz, assistant professor of communication studies at the University of Michigan and self-described “early adopter of television gear,” examines the television in the “post-network era,” in which all aspects of the medium, from production to distribution, have multiplied. Technological innovations like DVR and iPods have freed consumers from time constraints, content creation has found new new modes of financing and advertising isn’t relegated to the commercials. The author delves into each of these considerations of the television as well as audience measurement and the future possibilities for digital storytelling in this thought-provoking volume on the (r)evolution of a household necessity.

Presidential campaign TV commercials, 1952-2008

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by
Ronna
on May 4, 2009
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I know, I know, after the recent presidential election, we’ve probably all had our fill of campaign commercials. But this web site is worth a few minutes of your time, I promise. The Museum of the Moving Image put together The Living Room Candidate: Presidential Campaign Commercials, 1952-2008. You can watch campaign commercials starting with the Dwight D. Eisenhower v Adlai Stevenson contest of 1952, all the way up to Barack Obama v John McCain in 2008.

The site is easy to browse. Just choose the year for the campaign you are interested in and at the bottom of the screen, thumbnails of the commercials appear, divided into Democrat and Republican. Click the one you want to view, and voila, you’re watching the commercial. You can even watch the “Peace Little Girl (Daisy)” commercial from Lyndon B. Johnson’s 1964 campaign, called by this web site: “the most celebrated and perhaps most notorious of all political commercials.” It aired only once, and was so controversial it even made the cover of Time.

Besides the pure entertainment value, what I really liked is the additional information provided by the site. The credits and a transcript for each commercial chosen are easily accessible, and tabs to the right of the commercial provide information on the campaign, each candidate, and the results of the election (including the number of popular votes, states, and electoral votes won by each candidate).

So take a moment and check out this site. It’s cool, it’s funny–and who knows what you might learn along the way?

Who Buys That?

Published
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kyle
on March 2, 2009
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Did you know that:

How do I know all of these random facts? You might think that it’s all just useless information, but if you’re trying to design advertising campaign for a product, then these are golden nuggets. Maybe you need to profile who buys Bic pens versus Uni-ball pens. Whatever the case, Mediamark Reporter will give you the numbers to guide your analysis. Produced by Mediamark Research & Intelligence, the resource is a fountain of random and incredibly detailed information about consumers and their purchasing and media consumption habits. The Reporter contains over 550 product & service categories and 6,000 brands. Best of all, you can easily export the data to a spreadsheet for later use.

Want to know more? Check out the How to Use Mediamark Reporter guide or contact Kyle Naff, Business Librarian, at naffk@uww.edu or 472-5519.

This resource is restricted to UW-Whitewater faculty, staff and students and is for academic use only.

Browse current magazines, newspapers

Published
by
Barbara
on February 4, 2009
in around the library
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Magazine Rack photoNewspaper Rack photoTake a break from your classes…or find a topic for that English 102 paper…in the Library’s Browsing Collections. Walk straight ahead as you enter the Library toward comfortable seating, current newspapers, and a selection of current magazines (also DVDs, VHS, audio books, recent fiction & non-fiction books, CDs, and graphic novels). The Food for Thought café is close by as well.

Happy browsing!

New Stuff Tuesday – November 4

Published
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kyle
on November 4, 2008
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The Mediated Presidency

The Mediated Presidency:
Television News and Presidential Governance
by Stephen Farnsworth & S. Robert Lichter
E176.1 .F228 2006
New Book Island, 2nd floor

If you can break away from the television for a second, I’d like to feature a book that is PERFECT for today.

The media has become a major force in our society today, and presidents are no exception when it comes to scrutiny or praise. Farnsworth and Lichter, professors at University of Mary Washington and George Mason University respectively, analyze the impact of the news outlets on the Executive Office of the United States. It also takes into account the issues facing the nation, such as the economy (that’s not a big problem, right?) and in times of war. Focusing on the events of the past two decades, the authors critically evaluate the media coverage surrounding the individual tasked with running one of the most powerful countries in the world. The book also includes an extensive list of references for further research on the topic.

Elusive Advertising Rates

Published
by
kyle
on November 14, 2007
in around the library, online @ the library and tips for research
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If you’re working on an advertising or marketing project and you need radio and TV ad rates, you’ve probably figured out that they’re not easy to find. Rates for print are easier to find, as you can use SRDS Media Solutions to find the rates right there. Unfortunately, it’s not as clear cut for the broadcast media.

On the other hand, using a combination of library and free internet resources can provide a good estimation of the elusive advertising rates for radio and television. How do you do it? I’ve created a guide (based heavily on Carol’s fabulous print guide that we had at the Reference Desk) that explains what you need to find information that you need to calculate ad rates. If you have any questions, make sure to ask me!

From the Library’s home page, hover over Guides then click on By Subject. The guide (will be) linked under 5) Media: Ad Rates, Audience & Circulation. Or just go straight there – Media: Estimating Radio & TV Ad Rates.

SRDS Media Solutions

Published
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kyle
on May 10, 2007
in around the library and online @ the library
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SRDS Media Solutions

The Library is pleased to announce our newest electronic resource, SRDS Media Solutions! If you’ve taken a marketing or advertising class, you may already be somewhat familiar with SRDS. The company publishes titles critical to advertising and marketing, containing information about circulation, media profiles, advertising rates and much more. We previously received these titles in print, but the electronic subscription will replace those copies.

The online version greatly resembles the print edition. Through our subscription, you’ll have access to the following titles: Business Publication Advertising Source®, Consumer Magazine Advertising Source®, Direct Marketing List Source®, Newspaper Advertising Source®, Radio Advertising Source® and TV and Cable Source®.

Have you used SRDS publications before? What information did you get from them? Try the online version and let us know what you think!

SRDS Media Solutions