Sex, Evolution and Consumer Behavior
By Geoffrey Miller
HB801 .M493 2009
New Book Island, 2nd floor
It seems that we’re on a Darwin kick here (next week, a book about the Darwin Awards?), but this week’s featured title also deals with evolution in a different context. Besides, with the Black Friday ads already starting to pop up here and there, dropping loads of cash is on everyone’s mind.
Miller, a professor at the University of New Mexico, applies the world of evolutionary psychology to the field of marketing with intriguing results. He seeks to prove that there is a connection between buyer behavior and our biological potential as friends and mates. The author examines the Central Six, the major dimensions of variations for human behavior, and what the purchases we make, from cars to music to video games, reveal about them. If you’d like to learn what compels you to buy those suicidal high heels or the ginormous truck, this book’s for you.