Wachanga @ February 6, 2026 # 5 Comments
In my summary of this week’s chapter, I started by stating that research in social media and strategic communication helps professionals understand whether their content and strategies are actually working. But in course of the week, I have been reflecting on these questions: why do we share? What motivates us to share? Do we share to connect […]
Wachanga @ January 31, 2026 # 3 Comments
Monitoring, Listening, and Analysis Research in social media and strategic communication helps professionals understand whether their content and strategies are actually working. In this context, research means the systematic gathering of information, while metrics refer to data that are collected consistently over time. Because social media platforms, tools, and algorithms change rapidly, professionals must constantly stay up to […]
Wachanga @ January 30, 2026 # 8 Comments
Here are my initial thoughts from our course material and your discussion notes from this week: The word “social” has a Latin root – “socialis,” – which stands for “companionship or living together. The term media stands for “middle, in between” and that is why to media-te (mediate) refers to being in the middle. Let us now consider these two terms […]
Wachanga @ January 26, 2026 # No Comment Yet
Social media is about networked digital platforms where people create, share, and engage with content. These platforms allow individuals, communities, and organizations to communicate instantly across the world. While it seems as something we casually use every day, social media is a powerful communication system that shapes culture, politics, and everyday life. Social media works […]