Publicist– Publicists can work either freelance or with an agency. They typically work directly with their client to create and develop a brand strategy. They are also responsible for coming up with campaigns and ways to promote their clients brand, and help portray their desired image. If you are interested in working with celebrities and high profile people then this could be a great match for you!
Event Planning- Event planning is a something that a lot of people do not know is a part of PR work. Event planning focuses around structuring and making sure events launch and run smoothly. This job deals with working with clients to identify their needs and ensure customer satisfaction.
Social Media Manager– Are you into internet and social media trends? This career focuses on being able to create sharable and engaging content with a clients target audience to increase brand awareness and sales. This could be either with an agency, or working in-house with different businesses running their Twitter, Facebook, Instagram and other social networking sites.
These are just 3 examples of career options in PR, there are so many different directions you could go with this degree. If you are confused or overwhelmed, joining PRSSA is a great way to navigate through your choices while networking and meeting people in the PR world who are willing to help and give advice!