Influencer marketing, which is a process in which engaging and supportive individuals create conversations with a brand’s customers, has increased tremendously in the last couple of years and continues to be on the rise. With its rise, social media influencers have fundamentally transformed the way public relation professionals reach their Continue Reading
Samsung Case Study
The case I chose for my Public Relations class was the Samsung Spirit of Sport Contest, Samsung’s Olympic Campaign in the US. I also used this for my University’s writing requirement and passed. This campaign happened during the Salt Lake 2002 Olympic Games and it was essentially was an essay Continue Reading