According to Facebook’s third quarter earnings, the majority of Facebook users access the social network strictly on a mobile device. One of Mashable’s articles this week explained how of Facebook’s monthly 1.79 billion users, more than 1 billon of those are ‘mobile only,’ and that number is only going to get larger. Once again, Facebook “beat expectations” and is making the company more money than ever. Also, the majority of the company’s ad revenue also comes from mobile ads.
Personally, accessing Facebook on a mobile device is ten times easier than doing it on the computer. Tagging people in a post, uploading photos or updating your status can all easily be done from your phone. For example, uploading photos to Facebook from a mobile device is easy and convenient. Instead of downloading all the photos to a desktop and THEN uploading them to Facebook, users can simply select which ones they want to upload to the site from their device. The number of users that access social media strictly on a mobile device will continue to grow and it will be interesting to see how much that number will increase in the following years.
I am not very surprised at the fact that most of the users are using Facebook exclusively on their phones but that number of a billion people is shocking! I would also say Facebook does a very good job of putting the ads on the screen with out making them to distracting or annoying. And sometimes the ad is tailored well enough to me that I will even click on them. So its no surprise that Facebook is making a lot of money with its great marketing ability.
Give credit to Facebook. It recognized the importance of mobile before many others did, and it’s not benefiting from that foresight.
I also wrote on my blog about Facebook and how they do a great job at promoting nightly news. A lot of the mobile ads that you mentioned are designed differently with captions since most videos are being watched without audio. It seems that Facebook keeps getting it right to stay at the top of social media.
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