Online shoppers spent $1.9 billion well before Black Friday. According to Adobe Digital Insights and restated by Mashable, by 5 pm on Thanksgiving, online shoppers had spent $1.15 billion. By the end of the night on Thursday, that statistic increased to $1.93 billion.
This holiday season’s online sales were up by 11.5% since last season, with 40% of those transactions occurring on a mobile device.
This most popular items purchased on Thursday are as follows: Samsung 4k TV’s, iPad’s and Xbox consoles. As far as kids toys go, Lego’s drones and electronic scooters/vehicles were popular choices.
The online world has really taken off within the past couple of years. News, television shows, movies and even online shopping has gained an immense amount of popularity. Amazon and eBay are a couple of my favorite go to online shopping websites because they have anything and everything for a steal of a deal. Nine times out of 10, shipping is usually free and c’mon, who doesn’t love free shipping? Shoutout to Michael Aldrich for inventing online shopping and making my life and millions of other peoples lives a thousand times easier.
While shoppers were spending billions online, how much did news sites suffer?
Your final question is intriguing! I hadn’t thought much about the correlation between online shopping and news articles, but you raise a great question. I am sure that news sites suffer greatly on those days, but I wonder if they take that into consideration. Take for instance how Fidel Castro died on Friday, but the news story really broke today. Is that because we only just found out, or because they waited until more of us were paying attention to the news? It’s unlikely that a story that large would go unnoticed, but still my point remains the same.
This is very interesting. I know from experience that I was not able to find certain deals in the store and it was less hassle to order some things online. It will be interesting to see what cyber Monday will bring. This weekend of shopping is the biggest of the year and the internet in many case has made camping outside the store, running, and fighting for items a thing of the past.
The number of sales is incredible, but makes some sense because I know a lot of online stores had deals going on from Thanksgiving to Cyber Monday to compete with all those Black Friday sales. And the only way you keep up with those stores when they open up at 6 pm on Thanksgiving Day is to start the online sales Thanksgiving Day. I’m surprised about the number of mobile sales though because I actually read an article a few weeks ago by Adweek saying that mobile sales have been very low.
I’d be lying if I said those weren’t impressive sales numbers, but the commercialism of the holidays, feel like it gets crazier every year. I feel like online shopping taking control of the Christmas market has it’s benefits, but it reminds me of a news report I saw that said that anything that isn’t technology isn’t worth buying during the series of deals, it is better to wait. I think news site go where the news does, so they make up for any lost viewers by peppering in holiday themed stories and events, even occasionally covering hot ticket items. The news industry is one of adaptation and in this environment there more than enough cash to go around.
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