Use of Apps Increase, while TV Decreases

The article I chose this week is a topic that hits pretty close to home. It was a bit short, but made up for it by being jammed packed with facts and statistics, allowing for proper credibility.

Since coming to college, watching tv has never made it on my priorities list. I’m not one of those people (nor have I ever been) who sets aside time at night to watch my favorite show when it airs on tv. I don’t watch shows; I don’t keep up any. Nowadays, there is nothing on tv I consider worth watching.

tv-appsI believe a tv is great for two reasons. 1) it’s wonderful background noise and 2) I love watching the Packers. The only reason I have cable tv in my apartment is because our landlord pays for it. If that wasn’t the case, I wouldn’t have it and could definitely live without it. Reading, writing and spending time with friends and family are things I would much rather be doing than sitting in front of the tv.

The article mentioned a statistic that surprised me a bit. “The study of adults 18 and over found people watched an average of four hours and nine minutes of live TV a day, with another 30 minutes of DVR-shifted TV.” Personally, I find that a bit high, but this is also coming from someone who rarely watches tv. If viewers are using apps more and tv less, how much more time are people spending using apps if they’re averaging four hours a day watching tv?

Statistics show that users are spending an hour and 43 minutes a day on their phone and another 32 minutes on their tablet. This seems a bit on the low side, especially if the use of apps are significantly increasing. Since our generation is becoming extremely tech savvy and a bit too reliant on our phones and computers, I’m interested to see how next years statistics play out.

This entry was posted in Uncategorized. Bookmark the permalink.

7 Responses to Use of Apps Increase, while TV Decreases

  1. Kyle Geissler says:

    It’s interesting that you point out the Packers. Live events are where TV remains strong, which is why I’m bullish on local TV news and also why the networks are trying more live programming.

  2. Benjamin Seidel says:

    I agree that it does seem low the amount of time that people are on their phones. I would almost think that people may spend more time on their phones than watching TV, at least some people. The other thing that may be a problem with our generation is the amount of time that people are on their phones or tablets WHILE watching TV. I definitely see this and do it occasionally, but it just does show how reliant we are on our phones and tablets. Great article!

  3. Nico Martin says:

    This is a very interesting topic that I believe a lot of people would agree with you about. Live TV does not pull the young viewers as well as it did before. I think you are spot-on when you suggest that the “4 hours a day watching live TV” seems inflated. I cannot picture a single person I know who watches TV that much (disregarding Netflix.) While that statistic seems wrong, the growth in other areas does seem accurate especially the “App/Web via Smartphone” one. Young people spending more and more time watching things through mobile devices, and I expect that growth trend to continue.

  4. Joe Kubicki says:

    This is a great article and I completely agree with you that the theses numbers seem a little inaccurate. It is true that the days of sitting at 7pm and watching your favorite show are gone. However, people still want this content but on their own terms.
    Many people in the millennial generation are moving towards streaming services like Netflix and others like this. We are also now seeing these sites produce their own content. I think the wave of the future is that television will be completely online. There will be more bloggers and other web publishers posting exclusive series of TV shows for internet only.
    Being able to shoot good quality video and audio along with professional quality editing at home is now cheaper than ever. Similarly, people are getting tired of seeing the same thing over and over from the large market stations or movie studios. People want new original story lines and with this shift I believe they will get it.

  5. Calvin says:

    I agree with your statement that the amount of time people spend on their phones is low. People can’t be separated from their phones without having a panic attack. It’s also interesting that you point out the Packers… since that’s really the only time I can think of people sitting in front of a TV for four hours (NFL Sunday), that number seems kind of high. You’d think the numbers for hours watching TV and on the phone would be switched. Good read, I’m sure the stats will be different come next year.

  6. Dan Mahoney says:

    I would have to say that the TV statistic seems fairly accurate because as you said, it makes great background noise. I don’t know how many people are actually looking and watching TV but a lot of people have their TV’s on and start doing other activities. In my example I would say my TV is probably on for 4 hours even though I only watched an hour long show, it tends to stay on as I do my homework or make food. I do strongly agree with you on that the 43 minuets of phone use seems low. And I expect that number to grow as time goes on.

  7. Magnificent beat ! I wish to apprentice while you
    amend your web site, how could i subscribe for a blog site?
    The account helped me a acceptable deal. I had
    been tiny bit acquainted of this your broadcast provided bright clear idea

Leave a Reply

Your email address will not be published. Required fields are marked *