Category: Uncategorized
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COMM 740 Module 5 blog post – Summary of Chapter 13, Measurement, Evaluation, Budget, and Calendar Consideration for Social Media
In Chapter 13 of the text, Freberg discusses the importance of measurement, evaluation, budgets and calendars for social media campaigns and programs. Determining if a campaign’s initiatives, ideas or programs were successful is “one of the most important tasks of a social media professional” (Freberg). Social media professionals must use both data and insights –…
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Module 4 blog post: Spicy chicken and lemonade for Gen Z
To create an ambassador program for Gen Z audience members for these new KFC products, I would start with consulting my research, recognizing audience members that are the most engaged and active. However, community members’ active engagement with KFC’s content is not the only aspect that would qualify them for an ambassador program; in order…
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Module 3 blog post
Question: “What is SWOT analysis and why is it important in social media research?” A SWOT analysis is an analysis of a brand’s, company’s or individual’s strengths, weaknesses, opportunities and threats. We can apply this in social media research by applying each factor to the company’s social media approach. SWOTs are important in social media…
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Module 2 blog post
Question: You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response? My response to this client would be that the cost of not doing the work of monitoring would be much higher to their brand. Monitoring, as defined by Freberg…