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Day: February 7, 2026

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Why Cutting Monitoring Is a Costly Mistake

February 7, 2026February 7, 2026 Erica SeversonLeave a comment

If my boss told me we needed to get rid of monitoring because it’s “too expensive,” my response would be simple: monitoring isn’t a cost, it’s protection and insight. Monitoring helps us track performance over time. It shows whether we’re meeting our objectives and how our brand is showing up Continue Reading

Erica Severson: Fashionably Resilient

February 7, 2026February 7, 2026 Erica SeversonLeave a comment

From combat boots to heels, Erica Severson has built a career defined by reinvention. A former U.S. Army National Guard drill sergeant and certified master resilience trainer, she now channels that discipline and leadership into fashion, hospitality and luxury marketing. Severson draws on her dual background in luxury hospitality and Continue Reading

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