For KFC’s Generation Z ambassador program around their new spicy chicken and lemonade, the first step is research. Before launching anything, I would want to clearly define who Gen Z is for this campaign beyond age. What do they care about? What trends are they engaging with? What platforms are Continue Reading
What is SWOT analysis and why is it important is social media research?
As communications professionals, conducting company analysis and providing feedback is a core part of our roles. In the social media world, research must come before content creation or campaign development. One research method commonly used before launching a campaign is a SWOT analysis. SWOT stands for: Strengths: Internal positives such Continue Reading
Why Cutting Monitoring Is a Costly Mistake
If my boss told me we needed to get rid of monitoring because it’s “too expensive,” my response would be simple: monitoring isn’t a cost, it’s protection and insight. Monitoring helps us track performance over time. It shows whether we’re meeting our objectives and how our brand is showing up Continue Reading
Erica Severson: Fashionably Resilient
From combat boots to heels, Erica Severson has built a career defined by reinvention. A former U.S. Army National Guard drill sergeant and certified master resilience trainer, she now channels that discipline and leadership into fashion, hospitality and luxury marketing. Severson draws on her dual background in luxury hospitality and Continue Reading
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