Let’s be realistic. You search Google. That’s cool. I do too. It’s a great search engine, which is why Google commanded 53.6% of the searches in the month of July (Yahoo! was second with 19.9%). But consider this scenario:
I need to find sources about marketing to baby boomers. Although I’m sure to find information in ABI/Inform and Business Source Elite, I’ll just go to Google because it’s quicker. So I type in marketing baby boomers articles into the search box. I look through the results and find an article from IngentaConnect titled, “Marketing medium impact: differences between baby boomers…” from the Journal of Marketing Communications. I read the abstract and it sounds right on target. Then I scroll down to find out that I CAN’T actually read the article. Not only that, I’d have to pay $32.42 plus tax to get it.
STOP! HOLD UP!
Put the credit card down. Back up a second. Don’t you think you should check to see if the library has a copy of that article? Check the Journal Holdings List to see if we have a particular journal and how you can get to it.
So I checked the Journal Holdings List. And guess what? The Library has access to the Journal of Marketing Communications via Communication and Mass Media Complete (EBSCO). Not only that, the article I found on Google is included in the database. Now it’s one source down, fourteen to go.
Does it make sense? It’s so easy and we don’t charge you $32.42 for the service.