New Stuff Tuesday: April 21, 2015

Frugal Innovation: How To Do More With Less

Frugal Innovation:
How To Do More With Less
by Navi Radjou and Jaideep Prabhu
HD45 .R245 2014
New Arrivals Island, 2nd floor

Businesses today must make the most of limited time and budgets, getting high quality, sustainable, and innovative products to consumers as quickly as possible. Radjou and Prabhu, fellow and professor at the University of Cambridge, respectively, explain how companies can embrace mass customization, rely on consumers to help develop products, create a more frugal corporate culture, and more. The book also contains seven case studies of frugal innovation in action at companies like Unilever and Simple Bank. Whether you’re interested in frugal innovation at the corporate level or for your Etsy shop, this is a great read to check out!

Navi Radjou recently did a TED talk on the topic of frugal innovation which you can watch below.

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Money Mondays: Money Smart Week

This week is Money Smart Week! If you’re worried about your future financial position, take advantage of some of the activities scheduled across Wisconsin. Topics covered include banking, insurance, investing, entrepreneurship, and more.

Counting Money

Money Smart Week was first established in 2002 by the Federal Reserve Bank of Chicago to help people manage their money more effectively. Check out the Money Smart Week website for resources that can help you become more financially stable. The UW Credit Union is also a great resource for personal finance information. They hold seminars throughout the year, some of them geared toward college students.

Andersen Library also has a page dedicated to personal finance topics. Get information and links to resources on the following topics:

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The 3rd Annual Stuffed Animal Sleepover at Andersen Library

The 3rd Annual

Stuffed Animal Sleepover Campout at Andersen Library

StorytimeOnce again, strange happenings were afoot in the Children’s Collections on Friday evening, April 10th, after hours. With the guidance of library public relations coordinator Becky Jones and student Kaitlyn Wondolkowski, parents, grandparents, and other lucky adults helped their children create name tags for their stuffed animal friends. Everyone then joined in a few campfire songs supported by volunteer community member Ben, his tuneful guitar, sidekick Ellen, and her mandolin. Honoring the stuffed bears in attendance, sing-alongs included that summer camp classic, The Other Day I Met a Bear.

snack time!

What is camping without s’mores?

Abby Kipp and Cassandra Wesner, both students in the College of Education and Professional  Studies, lead a rousing read of We’re Going on a Bear Hunt for the 3-7-year-olds. Academic Librarian Ellen Latorraca took “academic” to new levels for the infant to two-year-olds, their adults and their stuffed animals, sticking to the teddy bear theme with Brown Bear, Brown Bear, What Do You See?

After the children saw their stuffed animals off for the evening, the true camping fun began. Library student staff member Amy Rubo proved a fine builder of campfires that would meet library fire codes – and what campout would lack a crackling fire and s’mores? Other activities included bird watching, fishing, and much more, all inspired by books and publications the stuffed critters found during their forays through the stacks.

putting up a tent

Bird – and squirrel – watching.

In 2016, we hope to involve even more of our UW-Whitewater students in organizing and carrying out various aspects of our fourth annual sleepover event. If you or your student organization has a passion for working with children, the willingness to share some energy, and a desire to put expertise into practice, please contact Diana Shull or the education librarian, Ellen Latorraca. We’re happy to share the fun!

putting up a tent

Putting up a tent is no easy feat – or paw.


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Friday Fun: Google Feud

Love Family Feud?  You can now play with the top searches used on Google.  Choose a category and let the fun begin!

Want to learn more about Google?  We have many items on the topic -

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Broadcast Professionals to Visit 4/20

WHITEWATER, Wis., April 13, 2015 – Several professional journalists are set to visit UW-Whitewater’s Andersen Library on April 20, 2015 from 6:15-7:30pm. These broadcast experts will be holding a panel discussion talking about their different skills and experiences in the journalism world.

Screen Shot 2015-04-16 at 9.04.31 AM

The event will be located in the Andersen Library’s lower level in Room 1105.

Journalists Joe Astrouski, Michaela Vatcheva and Ryan Ward work at Wisconsin Public Television. These individuals hold various jobs such as reporter, producer, motion graphics designer, video editor and videographer/editor. They also collaboratively work on the television show “Wisconsin Life.”

Lane Kimble is a UW-Whitewater 2010 alum and currently works at CBS-58 News in Milwaukee as a multimedia journalist. While at UW-Whitewater, Kimble served as a sports director for UWW-TV and was a play-by-play commentator for hundreds of Warhawk sporting events.

UWW-TV Director of Cable Television, Jim Mead, will be moderating the event. All are welcome to come and learn more about working in the broadcast journalism field.



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Hunger, Obesity & the Food System

Ellen Gustafson, a food system change advocate and author of We the eaters: If we change dinner, we can change the world, will talk about “A New Understanding of Hunger, Obesity and the Food System” on Mon., Apr. 20 at 7pm in the Young Auditorium. It’s the last Spring 2015 Contemporary Issues Lecture.

Gustafson is involved with several initiatives: Food Tank (a think tank about hunger, obesity, and poverty), 30 Project (a campaign to change the conversation about the global food system by connecting hunger and obesity), Change Dinner (a campaign to make better food choices at home to impact how food is produced), Health Class2.0 (an “experiential learning program empowering New York City youth to engage in new conversations about health, food and exercise”), and more. Gustafson was also a U.S. spokesperson for the UN World Food Programme.

cover of We The Eaters bookDo you hunger to learn more? Andersen Library can help. Andersen Library has a copy of We the Eaters (3rd-floor Main Collection, RA645.N87 G87 2014), as do Fort Atkinson’s public library and UW Green Bay’s library*. Other books are available, such as Stuffed and starved: The hidden battle for the world food system (available from UW River Falls* and UW Superior*), World hunger (3rd-floor Main Collection, HC79.F3 W65 2007), and Let them eat junk: How capitalism creates hunger and obesity (online via eBook Academic Collection (EBSCOhost)). Search databases to find articles such as “What is the hunger-obesity paradox?” (Journal of the American Dietetic Association, 2005, vol.105:no.6, pp.883-885, doi:10.1016/j.jada.2005.04.013), “The evolving food and nutrition agenda: Policy and research priorities for the coming decade” (Food and Nutrition Bulletin, 2011, vol.32:no.1, pp.60-68), “Linking obesity and malnutrition: Two forms of nutritional stress in developing countries” (International Journal of Sociology, 2014, vol.44:no.2, pp.63-86), and “U.S. per capita food supply trends: More calories, refined carbohydrates, and fats” (FoodReview, 2002, vol.25:no.3, pp.2-15).

If you’d like assistance with finding more materials, please ask a librarian.

*UW-W students and staff may request books from other UW libraries by using ILLiad interlibrary loan (from Apr. 9-May 21) for free. In Research@UWW, login with a UW-W Net-ID, then click Find It and ILLiad).

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Library Halo 4 Tournament

WHITEWATER, Wis., April 16, 2015 – UW-Whitewater gamers are invited to compete in Andersen Library’s Spring 2015 video game tournament. Players will be competing against each other in Halo 4.

The event is on Tuesday, April 28 at 7:00pm and will be located on the 2nd floor TV area in the Library.

The contest will be set up in a random method using a tournament bracket. There will be four players per match competing in the Slayer multi-player mode. The map for each match will be voted on by each set of contestants.  The top three winners will receive Library merchandise as a prize.

Participants are ensured that the Library will provide Xbox controllers and console, so there is no need to bring their own controller.

Those who sign up should be aware that if there is a large amount of entries (more than 20), there will be a second contest the same night at 9pm. Contestants will be notified by email if there is a second contest and if they are being placed into it. If a participant is placed in the second contest and cannot make that time, they should email Rebecca Jones at

Interested gamers can sign up at the contest sign located across from the Circulation Desk or at

Those in need of accommodations should contact Rebecca Jones at

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New Stuff Tuesday: April 14, 2015

How to Speak Money: What the Money People Say - And What It Really Means

How to Speak Money:
What the Money People Say – And What It Really Means
by John Lanchester
PR6023.A66 Z54 2014
New Arrivals Island, 2nd floor

Anyone who has taken a finance or economics class or regularly listens to NPR’s Planet Money knows that “money people” have their own language. John Lanchester demystifies this language for the less financially inclined in this book. Find short descriptions of common money terms like zombie bank, bear market, and laffer curve in easy to understand language. Key people in finance and economics are included as well.

This book would serve as an excellent resource for students taking business classes or anyone interested in learning a little bit more about Wall Street and the economy.

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Friday Fun: WTMJ-TV News Search

The UW-Milwaukee Libraries’ Archives, with support from WTMJ-TV and the Wisconsin Historical Society, recently launched WTMJ-TV News Search, “a catalog of nearly 50,000 news stories broadcast from 1950 to 1980 by WTMJ-TV, an NBC-affiliated station located in Milwaukee, Wisconsin. Stories cover all aspects of Milwaukee history including politics, business and industry, sports, entertainment, and social justice movements.”

The catalog provides descriptions of stories from various series, including the daily news, special reports, Milwaukee Newsreel, and Special Assignment programs. A few clips of news footage have been digitized and may be viewed online. Most of the collection must be viewed in its original 16mm format by appointment in the Archives Department of the University of Wisconsin-Milwaukee Libraries.

The Archives hopes to digitize more news footage. You and your friends can vote for the news clips that you’d like to have digitized for online viewing!

screenshot of WTMJ-TV News Search web site on April 10 2015

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April Book Sale

Deals galore await you. This month we are giving some of our sale books a second chance and selling them for $.25 or $1 per bag. This is your last chance to get them!

We’re also selling vintage binders, primarily 1″-2″ deep and mostly, to use the words of Henry Ford, you can have any color you want as it is black. The few alternately hued binders have been going fast. These are priced at a mere $1 each.

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